Sprout Social

• Social media interaction: Data-backed strategies to win 2026

  The rules of social media interaction have changed. You’re probably tracking likes, comments and shares, but that’s not the full picture anymore. There are Read more...

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• March Madness marketing: How elite brands can score major points

  It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March Madness bracket is nearly Read more...

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• Why the Best AI Use Cases in Marketing Start with Intelligence, Not Creation

  Generative AI is everywhere on social feeds right now, from LinkedIn influencers claiming it’s going to be the end of marketing as we know Read more...

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• The state of social media in 2026: Data from Sprout’s latest pulse survey

  Intentional consumption, episodic content and news creators. The social media landscape feels like a very different place right now than it did just a Read more...

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• YouTube social listening: How to find actionable insights in a video-first world

  YouTube’s countless creators, constant uploads, fierce competition and shifting trends make it easy to get lost in the noise. But if you listen closely, Read more...

  The post YouTube social listening: How to find actionable insights in a video-first world appeared first on Sprout Social.