Neal Schaffer Blog

• Brand Video: The 10 Types, 10 Examples, and How to Choose the Right One

  

  You need a video for your business. You know that much. What you probably do not know is which one. “Brand video” covers a company story film, a two minute explainer, a customer testimonial, and a thirty second thing your competitor posted last week that you cannot stop thinking about. Picking wrong is expensive. Not […]

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• Organic SEO in 2026: Why I Still Bet on Earned Search Over Paid

  

  This month, ChatGPT sent more traffic to this blog than LinkedIn did. That should not have happened. I have more than 300,000 followers across my social networks, and LinkedIn, together with Pinterest and X, have provided me lots of social referral traffic for over a decade. ChatGPT passed it anyway. Not because I published anything […]

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• Instagram Stories Ads Examples: What Actually Works in 2026

  

  I opened Instagram on a Saturday night and started tapping through Stories. Friends at dinner. Somebody’s dog. A conference photo dump. Three separate people at the same concert. I kept tapping. Dozens of Stories later, I finally hit an ad. One. In an entire session. That’s the strange thing about this placement. Stories is where […]

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• TikTok Advertising: What It Costs, What’s Unique, and Whether You Need It

  

  I have never spent a dollar on TikTok ads. I wrote this post while working out whether I should. My paid budget goes to Facebook Lead Ads, TikTok keeps coming up, and at some point “I should look into that” has to turn into actually looking into it. What follows is what I found, shared […]

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• AI for SEO in 2026: How to Actually Use AI in Your Search Workflow (Without Tanking Your Rankings)

  

  If you’ve been told that AI is going to reshape your SEO, the reality is more specific than the hype. The presence of an AI Overview on a Google search result page now correlates with a 58% lower average click-through rate for the top-ranking page, according to an Ahrefs study of 300,000 keywords published in […]

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