Neal Schaffer Blog

• Is Shopify Worth It in 2025? A Fractional CMO’s Take on Pros, Cons & Growth Potential

  

  Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce, and Squarespace, is Shopify worth it and still the best option in 2025? As a Fractional CMO who has worked with brands on ecommerce strategy, I’ll break down Shopify’s […]

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• 12 Email Marketing Tips the Pros Don’t Want You to Know

  

  Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in a noisy digital world. When everyone else shouts through crowded social feeds, smart marketers whisper […]

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• The Ultimate Social Media Audit Checklist for Marketing Professionals

  

  Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many businesses neglect this vital process, continuing with strategies that may no longer serve them well. A thorough audit is the difference between data-driven decisions and guesswork. This checklist will […]

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• Twitter (Now X) vs Threads: A Comprehensive Comparison of Features and User Experience

  

  Platform choice shapes social media success. As social networks evolve, marketers face critical decisions about where to focus their efforts and resources. The battle between Twitter (now X) and Meta’s Threads has created new questions about which platform deserves your attention. Twitter vs Threads: Which should you devote your time to do? I’ve spent years […]

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• 15 Must-Follow Mom Influencers Who Are Changing the Game in 2025

  

  Mom influencers are more than just social media personalities—they are community builders, entrepreneurs, and trendsetters shaping the way we see modern parenting. Whether they’re sharing real-life motherhood moments, business success stories, fitness tips, or parenting hacks, these influencers offer valuable insights and relatable content that resonates with millions. Based on my own experience in influencer […]

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