Neal Schaffer Blog

• LinkedIn LION: What It Is and Why the Movement Is Over (From Someone Who Helped Start It)

  

  “LinkedIn LION” is one of the oldest topics I have ever written about, and somehow it still sends people to my site every month. Most of that traffic comes from Google, and a growing share now comes from AI assistants like ChatGPT and Perplexity that surface my older writing when someone asks what a LION […]

  LinkedIn LION: What It Is and Why the Movement Is Over (From Someone Who Helped Start It) appeared first on NealSchaffer.com

• AI Marketing in 2026: The Practitioner Playbook for Building a System AI Can’t Replicate

  

  Two years ago, 60% of consumers said they preferred AI-generated content. Today that number sits at 26%. The audience didn’t just stop loving AI content. They started rejecting it. And yet 91% of marketers are now using AI in their work, according to Jasper’s 2026 State of AI in Marketing report, up from 63% the […]

  AI Marketing in 2026: The Practitioner Playbook for Building a System AI Can’t Replicate appeared first on NealSchaffer.com

• Social Media Advertising for Small Business: A Strategic Playbook That Won’t Burn Through Your Budget

  

  Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads once, spent $500, got nothing, and decided paid social just doesn’t work for businesses like theirs. Camp two does the opposite. They throw money at Meta, see a few […]

  Social Media Advertising for Small Business: A Strategic Playbook That Won’t Burn Through Your Budget appeared first on NealSchaffer.com

• Video Marketing Statistics: 20 Numbers That Actually Matter in 2026

  

  In 2026, 91% of businesses use video as a marketing tool, and the content formats marketers rank highest for return on investment are all video. That makes video less a question of whether and more a question of how. After years advising companies as a Fractional CMO, the pattern I see most is teams treating […]

  Video Marketing Statistics: 20 Numbers That Actually Matter in 2026 appeared first on NealSchaffer.com

• 5 LinkedIn Summary Examples That Attract Leads (Plus How to Write Your Own)

  

  Looking to optimize your LinkedIn profile? You can learn a lot by spending a little time analyzing some of the compelling LinkedIn summary examples that real professionals have published. It’s one thing to hear about the importance of having a great LinkedIn summary and another to understand what that means. Sure, you can read all […]

  5 LinkedIn Summary Examples That Attract Leads (Plus How to Write Your Own) appeared first on NealSchaffer.com