Neal Schaffer Blog

• How to Write a Blog Post: A Comprehensive Step-by-Step Guide for Beginners

  

  Create the Content Brief and Outline

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• How to Use Video Email Marketing to Skyrocket Engagement and Conversions

  

  If you’re still sending emails without video in 2025, you’re missing a key opportunity to differentiate, connect, and convert email clients. As a Fractional CMO working with brands that want measurable results, I’ve seen firsthand how powerful video can be in email campaigns. The challenge isn’t whether to use video; it’s how to do it […]

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• The Digital Marketing Funnel: A Step-by-Step Guide to Converting Leads Into Customers

  

  The digital marketing funnel visualizes your customer’s journey. It maps their path from first discovering your brand to making a purchase. Every business needs this strategic framework to succeed online. As a Fractional CMO, this is the framework for which I help guide my clients. I also feature the digital marketing funnel and offshoots of […]

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• 29 Creative Instagram Story Ideas to Drive Engagement in 2025

  

  Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform may have once existed primarily as a means of sharing your personal life, but the business community has taken it by storm and integrated it into the standard suite […]

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• How to Build an Ecommerce Website in 2025 (Step-by-Step from a Fractional CMO)

  

  Starting an e-commerce website in 2025 is easier than ever—but how to build an ecommerce website that’s aligned with your brand, speaks directly to your ideal customers, and drives consistent growth? That takes strategy. As someone who’s helped businesses launch and scale from the inside as a Fractional CMO, I’ve seen the difference between launching […]

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