FeedBlitz

1. How to Bring Your Social Media Monetization Strategy to Email

   

   There are many ways to monetize your online presence, including ads on your website, paid posts on social media, or via email. While social media may be newer to the monetization scene than websites, emails, or blogs, it has quickly become one of the most common and profitable ways to monetize your online presence.

   In 2023, for example, the global influencer marketing market was worth an incredible $21.1 Billion dollars. This was triple the number in 2019, so it’s clear that brands are spending more money than ever on social media influencers.

   And there has even been a noticeable shift towards smaller influencers (aka micro-influencers) who have a strong connection to their followers.…

           

2. A Quick Guide to 7 Key Email Marketing Metrics to Watch

   

   Maximize your email efforts by tracking these metrics and making adjustments as needed.

   With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest.

   Here is where your email metrics come into play. Metrics show how your emails are performing and if your efforts are paying off in real time. In this post, we’re giving you a quick guide on seven key email metrics that offer valuable insight and can help guide your email marketing strategy.…

           

3. How to Choose an Email Newsletter Service

   

   Email was invented in 1971, and since then, it has completely changed how we communicate with people we know and those we may not know in person. With the introduction of social media in 1997 and the rapid rise and evolution of these channels, it was thought email would quickly become extinct.

   However, as we know now, this couldn’t be further from the truth!

   For those who may still believe email marketing is old and outdated and social media is the only way to go when it comes to connecting with people online, let’s highlight a significant stat provided by our friends at Litmus:

   In 2022, anaverage of 1.5 billion email opens occurred each month.…

           

4. An Introduction to Forever Funnels

   

   Imagine sending emails to your list that offer value, increase engagement, and strengthen brand awareness at regular intervals without creating new content for each email — for an unlimited amount of time. Oh! And it’s all done automatically.

   Sounds pretty amazing, right? Right.

   Lucky for you, it’s not a fairytale or some sort of email wizardry. It’s called a “forever funnel” and is sure to become a valuable tool in your email marketing toolkit.

   What is a forever funnel?

   A forever funnel is an email marketing concept that refers to a long-term, multi-entry, automated sales or marketing funnel designed to continuously engage, inform, and convert subscribers over an extended period.…

           

5. 9 Signs It’s Time to Switch Email Services

   

   How to tell if you’ve outgrown your current provider.

   When it comes to email marketing, the time-tested age-old saying rings true:

   Your emails are only as good as the service provider sending them.
   *OK, this isn’t really a time-tested age-old saying, but it should be.

   Listen, it’s no surprise that email is a cornerstone of any strong marketing and communication strategy. That’s because your emails are a direct line of communication with your audience, AND you have total control over them.

   However, you may not be getting the most out of your email marketing efforts, and it all has to do with your email service provider (ESP).…