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SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
A New Aspect In Marketing: Customer Identity Management
Marketing is nowadays moving away from untargeted push-messaging to building customer relationships. Identity is important in one-to-one marketing. We must understand how organizations can create customer identity. Russell Loarridge in his article writes about the key challenges that today’s marketers face in building customer identity: http://digitalmarketingmagazine.co.uk/digital-marketing-features/marketing-s-new-imperative-customer-identity-management/1446
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