Consumer Fulfillment: An important area in digital marketing

In a recent survey by Econsultancy Multichannel Retail it was found that online shoppers want more flexibility in delivery options. It was further found that a fixed date for delivery was the most popular choice (31%), followed by next day delivery and the ability to collect from stores (both 24%). The most important process in any digital marketing is customer fulfillment. Consumers want smarter delivery options. To make timely delivery, flexibility is needed on behalf of eCommerce firms and delivery fleets, as well as innovative technology that can accept deliveries on the behalf of consumers even if they are out. Read more at: http://digitalmarketingmagazine.co.uk/e-commerce-digital-marketing/fulfilment-the-final-frontier-for-digital-marketers/1180