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SigmaWay Blog
SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
Content Marketing: A Study
According to a study by MarketingProfs and the Content Marketing Institute, it was found that Business-to-consumer (B2C) content marketers struggle tracking their content marketing return on investment (ROI). According to another study by B2C Content Marketing: 2015 Benchmarks, Budgets and Trends—North America, Only 23% of B2C marketers say they are successful at tracking the ROI of their content marketing program, and nearly as many (21%) do not track ROI at all. Read more at: http://www.marketingprofs.com/charts/2014/26252/2015-b2c-content-marketing-benchmarks-budgets-and-trends
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