Marketing Technology: A New Strategy

According to a research by Gartner, it was found that 79% of marketing departments maintain capital budgets mainly for technology. Marketing technology is emerging very fast. It was also found that 61% of the companies want to increase the proportion of technology, and spend more on marketing communications.  So, companies must have a good marketing technology strategy. Author Kavin Dodson (VP of Data and Marketing Strategy for Beckon), writes in his article link about how to gather the right stack for a business. Read more at:  http://www.cmswire.com/digital-marketing/making-sense-of-your-martech-stack/