A clear marketing plan and prior knowledge about your customer and the sales process is necessary before using any Customer Relationship Management(CRM). CRM is affordable and simple for organizing your primary market structure. Without having proper details about the customer's past and present status it is quite difficult to serve and approach them. A customer relationship management allows accessing such information about one's customers and enhances sales for future business. Advancement in technology keeps access to customers always high whether we have open source package or home grown CRM.  Defining  your business customers through information is rampant in the internet and then organizing and referencing it lets us achieve our sales goal irrespective of which particular CRM plan we use. Read more at: http://journalstar.com/business/local/small-talk-establish-marketing-plan-before-choosing-crm-service/article_e330e485-9637-5758-9ee5-d9657514867e.html