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Outbound vs. Inbound marketing

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The advertisement marketing genre is slowly showing a shift towards inbound marketing from outbound marketing. Mass marketing is changing towards concentrated and potential marketing processes. The reason for this paradigm shift is the effectiveness and impact of these marketing strategies on potential customers.

 

Read more at: http://socialmediatoday.com/andy-donovan/2424266/ad-realities-outbound-vs-inbound-marketing

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About the author

Nitin Sinha

Nitin Sinha

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As a Six Sigma exponent who is an IT engineer with a MBA in services and certifications in risk management (FRM,GARP), project management (PMP,PMI-USA) and process improvement (Master Black Belt and Black Belt certifications from ASQ-USA) , I can leverage my cross functional expertise and exposure to multiple domains to provide innovative solutions to my clients.

Currently I work as a Director at SigmaWay LLC , a boutique solutions provider in the Process Consulting, Analytics ,Market Intelligence, Training and niche IT Services with offices in US and India.

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Friday, 06 June 2025

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