The Importance of Customer Experience

In future, maximizing customer experience, or CX, should be the main business strategy for any company. CX will also overtake price points and product details as a key selling point for organizations. Buyers will use more online portals, knowledge management tools, social media and email to communicate with brands. The brands who invest in making automated-service interactions will gain a more competitive advantage in the future.  Research shows that speed of resolution and accuracy are top priorities for modern consumers. But, what constitutes good CX? To know more, follow: http://it.toolbox.com/blogs/insidecrm/why-cx-the-importance-of-customer-experience-and-why-crm-still-matters-70094