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SigmaWay Blog
SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
Trends in Digital Advertising in 2015
Digital advertising is growing at a rapid space. Sarah Lawson Johnston (Managing Director Europe at Mediaocean), writes in her article about the trends in digital advertising for the year 2015. They are: Multi-touch Attribution, Native advertising and Viewability. We can expect to have a significant effect on digital ad efficacy and accountability. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/digital-advertising-industry-predictions-for-2015/1281
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