More than 4 billion searches are performed through Google with a need and those businesses that can fulfill these needs are the ones who are gaining success. To attract customers to any brand, one needs to grasp what people are looking for. This is what user intent is. There are three types and stage of User intent: Navigational: user looks for something specific, Informational: User is researching and gathering information about the product, Transactional: In this stage, the user is ready to buy. The brand must be ready for these three stages of user intention. Below are the ways that helps in determining user intent: 1) Going beyond key words. 2) Considering the buying cycle. 3) Identifying the queries. 4) Understanding the customers. 5) Ask your customers directly. Read more at: https://www.entrepreneur.com/article/294650