Every organization plans to launch new a product or service, but only few of them get success. The main reason for failure is they won't able to target the right customers or they won't able to explain their product or service to customers. Jennifer Lonoff Schiff (Business and technology writer and a contributor to CIO.com) talks about steps that can help you to reduce the risk of failure:

• Make sure the product or service works – before you start selling it.
• But don’t worry if your product isn’t absolutely perfect at the get-go.
• Create a dedicated landing page with an email opt-in.
• Build and/or join a community
• Cultivate influencers in your industry or niche.
• Ask people to spread the word – and give them free product or pay them to talk about it, if necessary.
• Notify top customers and followers in advance of your release.
• Use social media to get the word out.
• Advertise on Facebook.
Read more at: http://www.cio.com/article/2937141/startups/9-tips-for-launching-a-new-product-or-service.html

“Social media is a pivotal element in the healthcare marketing, and an essential tool for patient education and relationship development.”- Anne-Marie Montague (Senior Writer/Strategist PCI)
Consumer digital expectations and patient privacy protections are inversely related. This makes important for health care organizations to invest in the strategy, governance and vigilance deliver a good social media presence to its customers. Tips to manage customer’s privacy and customer’s digital expectations:
• Realistic and Proficient Social Team Staffing – and Authority
• Clear Internal and External Social Media Policy
• Staff training
• Contingency Planning
• Internal Partnership for Timely Response
• Continuous Review and Assessment
Read more at: http://www.mediapost.com/publications/article/252221/social-media-considerations-for-healthcare-markete.html

According to the H.O. Maycotte (Austin Tech), Success in real time means collecting, assessing and acting on real-time customer data.” Ability to collect data and respond towards that data separates successful brands from the crowd. Steps to make real-time data and real-time response part of your operations, especially in marketing and customer service:
• Collect and consider real-time customer data in context.
• Look for context beyond the customer.
• Give mobile and social the central roles they deserve.
• Act fast.
• Anticipate your customer’s next move.
Read more at: http://www.forbes.com/sites/homaycotte/2015/06/16/5-ways-improve-customer-service-with-real-time-data-and-real-time-responses/

According to Narendra Mulani (senior managing director of Accenture Analytics), to survive in this competitive world organization need analytics to analyze opportunities and threats to their business. But now the question arises how to use analytics into their organization. Most of the organizations get stuck in applying analytics. So, the author discussed about the steps to simplify their analytics strategy and generate real outcomes. Some of them are:

• Accelerate the data.
• Delegate the work to your analytics technologies.
• Recognize that each path to data insight is unique.
Ways to delegate the work to your analytics technologies are: Next-Gen Business Intelligence (BI) and data visualization; data discovery; analytics applications; machine learning and cognitive computing. Read more at: https://hbr.org/2015/06/simplify-your-analytics-strategy

A specific kind of data may be important for a few seconds or sometimes even a few years. Changing times catch up with all kinds of data. So what to do when data reaches its golden age? Archive! But it isn't enough to dump old data in a traditional data warehouse. We must think not only of data's immediate analytical value, but also at how to retain the value of data as it ages. This requires a new approach to archiving. We must ensure regulatory compliance and follow policies of data governance. We must provide access to data while preserving immutability of it or its metadata. Data should query enabled when needed, to generate new insights. Archives must be cost-efficient, enabling you take advantage of advances in data compression. Read more at : http://www.forbes.com/sites/teradata/2015/05/22/archived-but-accessible-retirement-planning-for-your-big-data/

Marketing has undergone transformation over years. Marketers can now measure every aspect of what customers do with a variety of metrics. Engaging with my audience to convert to sales is the key to marketing. While promoting products and services, marketers should be aware of how their brand is perceived by the audience which indicates how to communicate with them. Knowing how demographics react to different promotional strategies will help marketers formulate targeted marketing campaigns. Marketers should use social media to check what people are saying about a particular campaign and thus capture the customer sentiment. Thus the best marketing campaigns are those that are edgy and experimental. Read more about this article by Gabrielle Morse (Global Events Director) at: https://channels.theinnovationenterprise.com/articles/the-4-golden-rules-for-collecting-marketing-data

Predictive analytics make use of statistical or machine-learning techniques to analyze current and past facts to predict the future. Companies, by using predictive analytics, can make better and decisions at low-cost. Predictive analytics can help companies to get an idea of every possible event, thus allowing for risk management and calculating potential ROI. Using predictive analytics, companies can remove politics from the decision-making process. There is a growing awareness among companies about predictive analytics and companies that adopted this method have reported success and increased ROIs. Optimizing predictive analytics to produce better choices leads to decision modelling. Through decision modelling companies can gain insight into how predictive analytics can add value and how ROI can be measured. Read more at:https://channels.theinnovationenterprise.com/articles/making-faster-decisions-with-predictive-analytics  

When it comes to Data Analytics, failure is a very important part of the innovation process. A part of the data scientist’s job is trial-and-error and assumptions to vet data for new insights. Pushing the analytical process to uncover new uses of data and new ways of applying analytics necessarily involves risk and failure. Leading websites embrace this by testing hundreds or thousands of both minor and large scale changes to their site daily. Nothing is rolled out broadly on a major website today unless it has gone through rigorous testing. An organization based on rapid experimentation, exploration of new ideas and educated in doing analytics right is one destined to succeed. Read more at: http://www.forbes.com/sites/teradata/2015/05/27/why-being-wrong-is-the-best-way-to-get-your-analytics-right/ 

The developments in data storage and analytics, combined with advancement in technology and medical research will completely change the future of healthcare and medicines. With the evolution of modern genomics along with analytics, healthcare sector will undergo a complete metamorphosis. According to a famous doctor, this change is being driven by three factors. Digital revolution- the use of mobile devices and apps through which information about actual human behavior can be obtained. Genetic revolution- which has identified large number of genetic variations which contribute to a large number of human traits and risks of various diseases. And finally Data revolution- which allows to get insights not only into individual patients but also the entire population. To know more read: http://blogs.wsj.com/cio/2015/03/20/the-promise-and-challenge-of-health-analytics/?KEYWORDS=analytics

The evolution and advancement of modern technology has led to a remarkable development of how business is done. With this rapid progress, the complexities in terms of how these technologies are used, has increased largely. Often the names and terms are clubbed together, and it becomes difficult for non-technical business leaders to understand and identify the independent usage of these technologies. "Big data analytics", "marketing analytics", "social media analytics", "audio stream analytics", etc. are some of them. It seems that analytics are often clubbed with other words, many of which are associated with storage and inflow of large volumes of data. If the volume of the sample is adequate enough to give a statistically valid output, then analytics can be executed without resorting to big data .To know more read: http://www.mytechlogy.com/IT-blogs/7973/does-analytics-need-big-data/#.VXE5WM-qqko

In today`s world, data has become a comparative advantage and an integral part of product development. It is a vital component when it comes to enhancing business performance. The most crucial role played in this context is the role played by the data scientists. The data scientists are shaping and building the future of business through modern techniques for data analysis and forecasting. An important reason in such remarkable progression in this field of data analytics is due to the accessibility of the data. The rise of online community, e-commerce, mobile and overall digitization of the society has contributed enormously. According to industry experts, companies are realizing the potential benefits of data analytics and are using it as a powerful tool for business development. To know more read: http://thenextweb.com/dd/2014/11/23/data-scientists-changing-face-business-intelligence

The key to successful digital marketing lies in its content. Original, interesting and varied content will catch customer’s attention. Digital marketing campaigns should be both written and visual, rich in information, images, videos etc. One should keep an eye on metrics to make a note of most attracted posts so as to improve one’s content. As almost every individual now possesses a smartphone, marketers should make sure their advertisements are mobile friendly. Social media, with its rising popularity, can be used as a platform for marketing to specific demographics. Customer’s trust might show up the brand loyalty, increasing the chance of sharing and promoting their marketing on social platform. Read more about this interesting article by Maria Maguire (International Events Director) at: https://channels.theinnovationenterprise.com/articles/5-ways-to-improve-your-digital-marketing

With the rising importance of big data, organizations are now collecting and storing data, but many don't put it to good use. Retailers can leverage customer data to make personalized recommendations about offers and promotions thus providing a shopping experience customized to individuals. Analyzing customer data can help companies to identify customer preferences for products and the prices they are willing to pay. Customer data can be used to identify the most relevant users to ask for feedback, create new products or services and provide better customer services. By analyzing customer data, companies can identify patterns of behavior of customer data and thus formulate targeted marketing strategies, improve organizational effectiveness and reduce risk and fraud. Read more at: http://www.cio.in/feature/8-ways-to-make-the-most-out-of-your-customer-data

Content is king, when you try to get connected with the public. - Rachel Wolfson (Content Marketing Manager at Moogsoft). Content can help you in generating leads, increase ROI and brand awareness. One thing that distinguishes between good content marketers from exceptional one is the ability to notice their content. 5 keys takeaways as to how a content marketer can get their content noticed: • Start with a clear content marketing strategy.
• Understand your target audience.
• Practice the “3 C’s” – Create, Content, Consistently.
• Know how to correctly promote content via social media.
• Recognize the value in repurposing content.
Read more at http://www.business2community.com/content-marketing/5-best-practices-ensure-content-gets-noticed-01251751#WdvE0oR3cCZs4h2p.99

According to Sushant Saini (An owner of Eyewear), branding is one of the most important functions of the marketing team. And to make branding effectiveness, marketing team need to connect with their target customers.  Essentials to make brand effective are:
• Story
• Content Marketing
• Brand association
• Creative communication
• Influential outreach
To know more about these essential, follow this link:  http://yourstory.com/2015/06/brand-building/

According to KC Claveria (Marketer from Vancouver, B.C.), if social media used rightly, can help you in maintaining better relationships with customers. According to the Mckinsey & Company report, “email conversion rates are 40times higher as compared to Facebook and Twitter combined.” This shows that for generating leads, email marketing is very important. Email marketing is better than other marketing channels because:
• With email, you’re reaching an audience that already knows you.
• There’s too much noise on social.
• People are more likely to see (and click on) your email.
• You get to say more on email.
Read more at http://www.business2community.com/email-marketing/why-email-marketing-beats-social-media-in-lead-generation-and-what-you-can-do-about-it-01246702#5FUji2OQheQ8LXzA.99

According to the Eyal Hilzenrat (Vice president of products and partnerships at YouAppi), mobile marketing is the future of marketing and installing the app is the beginning of this journey. And to the performance of your mobile marketing, use the Engagement metrics, Revenue metrics and Interest Metrics. KPI to mobile marketing are:
• Number of times the mobile app was accessed during the first 24 hours / first week (after installation)
• Permission granted to the app
• Time spent in-app
• Number of screens/pages accessed during in-app visit
• Number of subscriptions / registration
• Purchases
• Number of items placed in a shopping cart
• Number of articles read
• Number of pages visited
• Social Shares
• Retention rates
• Brand awareness
Read more at: http://www.adweek.com/socialtimes/top-12-key-performance-indicators-for-maximizing-mobile-app-revenue/621659

From Software and Platform as a service to data as a service, the trend has always been to evolve to the requirements of the current generation. The next step is mixing them all together and mass upscaling of the data in the system to provide Big Data solutions as a service (or BDaaS). Multiple businesses in the past have sprung up and are offering cloud based Big Data solutions. Big Data refers to the large, mostly unstructured information created and stored, and the analysis and use of this data is called Big Data Analytics. BDaaS is a term used to describe the outsourcing of Big Data functions to the cloud. It includes the supply of data, providing the analytical tools and the actual analysis of the data. BDaaS can also include consulting and advisory services. Read more at : http://www.forbes.com/sites/bernardmarr/2015/04/27/big-data-as-a-service-is-next-big-thing/

Analytics is being widely used in many areas and sports is no exclusion. Data analytics has successfully scripted victories for many teams, already. Data analytics can be applied to any sport be it tennis, baseball or cricket. But, sports analytics is a completely new concept in India. Sports analytics is the amalgamation of sports and information technology. Sports teams are now hiring data analysts who feed data in their algorithms, which then process the data fed and perform numerical calculation to figure out the strategy for the next match. The analyst then informs the coach and the team players about the prescriptive strategies. Read more at: http://www.cio.in/feature/big-data-is-here-to-have-a-good-innings

Social media is no more just the place to catch up on old school friends and college buddies; it is now being used for diverse activities. People, nowadays, are using social media to look for products and services, research and review companies and ask for recommendation from friends. Social media has now become the place for branding, opening channels of communication with customers, building loyalty, being transparent and establishing goodwill. Reaching out to customers is far less expensive on social media enabling marketers to achieve higher marketing ROI. Digital marketing has replaced traditional marketing techniques as consumers these days are more tech savvy and active on social media. Read more at: http://www.business2community.com/social-media/social-media-advertising-roi-01247591