The Bring Your Own Device (BYOD) is responsible for giving rise to the current trend in enterprise mobility. Mobility improves employee productivity, employee satisfaction, and decision making and is an extension of customer relationship management (CRM). Petra Jorgenson (Analyst with Studio B), writes about some points which one needs to consider before one allows employees to access system from their personal devices. Read more at: http://it.toolbox.com/blogs/insidecrm/3-things-you-need-to-consider-to-support-mobile-crm-in-a-byod-environment-66153

Technology had an impact on customer service. Social media have augmented the voice of the customer and created a space for dialogue and discussion among consumers. The key to win customer service in this landscape is intelligently using the technologies. Forrester Customer Index, which was published last year showed that companies with a strong focus on the customer experience has gained in performance accounts to 43 percent, while those that did not focus on outcomes had a drop in performance by 33.9 percent. Read more at: http://it.toolbox.com/blogs/insidecrm/seven-ways-technology-is-changing-customer-service-in-2015-66154

Accounting ratios provide insight into multiple factors. Nowadays, database interactivity has become better and the increasing use of centralized data stores are increasing. So, accounting ratios also need some re-evaluation. David Gillman (Analyst with Studio B), writes about some metrics that an accountant must take into account in a CRM system. They are: Close Rate, Cost per Sale, True Profit per Customer, and Salesperson Effectiveness. To know more, follow: http://it.toolbox.com/blogs/insidecrm/top-4-metrics-for-accountants-from-the-crm-system-66155

Many companies are focusing on the mobile site as new devices and new operating systems are coming up. But, they don’t consider performance of the mobile site. Companies must ensure that their mobile sites are both quick to load and reliable and if a mobile site loads quickly, organizations will not only have a new avenue to reach customers, but they will also have more data about customers. The ability to collect and analyze these huge amounts of data will create an opportunity for companies to create a personalized experience for their customers. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/capturing-the-mobile-content-opportunity/1729

A combination of customer relationship management (CRM) and marketing automation can make an organization understand how to make effective marketing campaigns and what needs to be improved to make them even more effective. Marketing automation is ineffective if the integration of CRM and marketing automation is not correct. For CRM–marketing automation integration to be successful, all the parties i.e. from the sales team to the automation vendor must be at par and if data are inconsistent or duplicated, it can create problem in a marketing strategy or campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/3-factors-to-consider-when-integrating-marketing-automation-and-crm-66138

Artificial intelligence (AI) is important nowadays. Marketers and advertisers need to understand that without the help of AI, it is difficult for any business to sort through all the data and then take day-to-day strategic decisions, and ensures that there is no wastage and thus increasing ROI. Marketers also use AI to look at a customer’s past behavior and predict what they are going to be interested in future.  But, the main risk is that many of the jobs that require human attention may be performed better, faster and even cheaper in the future by robots or AI software systems. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-data/unlocking-the-potential-of-data-through-artificial-intelligence/1723

Marketers use thousands of tools and techniques to deliver their messages. It is forecasted that $2.3 billion will be spent on email marketing this year. Interesting content is one of the top 3 reasons why people follow brands on social media and 90% of consumers find custom content useful, 78% say organizations providing custom content are interested in building good relationships with them. Liga Bizune (blogger and public relations manager at Mailigen), writes in her article link about some email trends that will define email marketing in the years to come. Read more at: http://www.marketingprofs.com/articles/2015/27328/top-six-email-marketing-trends-you-need-to-keep-pace-with

Gartner predicts that by 2025 up to 85 percent of all CRM systems will be in the cloud and CRM market is expected to grow by 14.8 percent annually through 2017. Cloud computing helps CRM software with better and faster data, ease of access, and is simple to deploy and use.  Mae Kowalke (journalist and communications professional) writes in her article link about some major changes in CRM systems. To know more, follow: http://it.toolbox.com/blogs/insidecrm/six-ways-that-crm-has-changed-since-the-cloud-66116

CRM vendors are trying to differentiate themselves from one another to provide a higher level of business value. They have realized that it is not sufficient to offer a well-designed system with application programming interfaces; one must also offer analytics and business intelligence capabilities, as well. CRM systems are predicting based on past data collected, future sales opportunities or marketing campaign results. One of the major trends anticipated for the CRM market this year centers around mobile access and all the CRM players are working on enhancing mobile CRM apps so that they can support the workers who work outside an office set up. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-analytics-for-a-better-business-insight-what-can-we-expect-for-2015-66119

Social media has become one of the most important tools for consumers who wants to file complaints or questions. But, the question is how a brand handles their customer care team.  Sofie De Beule (Community Manager at Engagor) writes in her article link about some of the top 2015 trends for organizing your social customer care team. Read more at: http://www.socialmediatoday.com/social-business/2015-03-24/top-trends-organize-your-social-customer-care-team

Many cricket teams are using Big Data Analytics to make important decisions about how to play and attack. There are sensors in the pitch and therefore we get loads of data per match which gives an opportunity to analyze this data with legacy data to make a very meaningful perspective. For example, we get data like- what % of balls by a bowler in a match are short pitch resulting in what % of total wickets or runs attributed to that type of balling in this match compared with past matches which makes the application of Big Data Analytics more meaningful. Read more at: http://tyronesystems.com/cwc/?p=1144

This is the age of digital medium where telephones may not be of prime importance in a content planning meeting. But, according to a recent research, it was found that more than half of consumers still prefer to talk to a person over phone when they decide to interact with a company. Phone presence can be critical for small businesses that are just getting established and forming a brand identity. Tristan Barnum (CMO of Voxox), writes in her article about some points which marketers must keep in mind when they're developing their communications strategy for the voice channel. Read more at: http://www.marketingprofs.com/articles/2015/27298/three-ways-to-make-your-phone-presence-a-key-driver-in-your-marketing-mix

Video Marketing is a growing trend in the world of marketing. Yet, most companies producing online video content are not up to the mark. Companies should aim to improve their brand with video marketing. The video placed on a website speaks more about a company’s identity and what the company think about their audiences. This is where video usability (the practice of influencing how a person uses and experiences video on a website) comes in. Jack Barron (Managing Director at WeBelieve Media) in his article link writes about what one can do to improve the quality and video experience of a company’s website. Read more at: http://www.thelawofattraction.com/how-to-create-your-reality-with-intentional-thoughts/

One of the challenges that the digital marketers face is to reach the right customer. Nowadays, social media marketing is treated in the same way as email or SMS. But, nowadays, social Customer Relationship Management is gaining importance and marketers can now identify leads on social channels and send them straight into the CRM system, so that they can be converted into sales. The major difference between traditional and social CRM, is that the customer becomes important and companies actually interact and collaborate with customers, building relationships with them. This approach can be more successful than traditional sales and marketing campaigns. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/maximising-every-customer-sales-opportunity-with-social-crm/1709

 E-Commerce is important for any business and customers are their greatest asset. In a recent report, it was found that some consumers follow retailers on social media channels to get their latest deals and offers, 34% said they would like to find products on retailer websites, and 76% say they want to know about retailer offers and promotions via email. Marko Luhtala (CEO of RapidCampaign), writes in his article link about the promotions that a company can undertake which customers will love and in turn will increase sales. Read more at: http://digitalmarketingmagazine.co.uk/e-commerce-digital-marketing/five-steps-to-creating-promotions-your-customers-will-love/1701

Nowadays, people turn to mobile for most of their web browsing and online communications. Content marketers are now creating more blogs, videos, digital editions, content hubs and apps which will lead to more traffic, leads and customers. Companies are creating branded business apps to showcase their content. To know more about future of mobile marketing, follow: http://digitalmarketingmagazine.co.uk/articles/mobile-marketing-the-future-is-bright/1695

Segmentation plays an important role in marketing campaigns. Companies should use personalization techniques to connect with their customers. People now use mobile devices and segmenting mobile campaigns are gaining importance nowadays. Companies should also segment based on those people who use the company’s app with those use the mobile version of their website. Nowadays, customers use mobile commerce to buy things on their phones, use social media to buy products and use click and collect services. So, businesses have to keep pace with these changes and make the most impact to reach out to their customers. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/why-segmentation-is-the-key-to-a-successful-modern-mobile-marketing-campaign/1638

Marketing and communication go hand in hand and with advances in mobile technology, retailers are using this technology as the medium of communication and is getting success. The retail landscape is evolving and as most consumers use smart phones, retailers can take this opportunity to give the right information about their store at the right time. Mobile technology, in particular hardware, operating systems and apps, is making self-service possible. Mobile hardware enables businesses to create customized in-store terminals, kiosks and digital displays, while operating systems and apps provide interactions to consumers. Read more at: : http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/how-mobile-is-getting-the-message-across-in-store/1690

The most important thing for a company is dealing with customers and their experiences. Companies need to be more customer centric and must have a modern approach towards creating a global customer experience across all channels. There are three things which marketers can do to ensure modernization: utilize cloud technology, leverage customer data effectively and make language and culture a priority. Cloud technology enables organizations to optimize multi-channel customer experiences from any device, understand brand health and product perception in real-time and is easy to implement and also improves ROI. Organizations can predict buying  pattern by understanding and analyzing customer data. To know more, follow Paige O'Neill (Chief Marketing Officer at SDL)’s article link at: http://digitalmarketingmagazine.co.uk/customer-experience/three-steps-for-modernising-enterprise-customer-experience/1696

Most businesses nowadays set aside money for lead generation. This is useful for automotive brands where lead generation is utilized as a key tool to generate consumer interest, reach new buyers and develop internal CRM databases. Claudia Di Maglie (Head of Affiliate Marketing at iProspect UK), writes in her article about some points which can help a business generate lead in the automotive industry. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/lead-generation-top-5-tips-for-automotive-brands/1677