Technology has made a huge impact on the game of cricket and 'Analytics' has revolutionized cricket match viewing experience. According to Amitava Ghosh, ex-CTO at TaxiForSure, there are two broad categories of data visualization statistics. He further explains that one is a fun based static which is used to entertain viewers, and the second one is performance oriented, analytical statistic which helps to enhance a player's performance, which in turn helps the team to strategize better. To know more, follow: http://ibnlive.in.com/news/cricketnext/analytics-brings-in-meticulous-approach-to-cricket-says-amitava-ghosh-excto-taxiforsure/533528-78.html

Real-time bidding (RTB) is gaining popularity nowadays. It lets website owners sell ad impressions through an advertising exchange platform and benefits agencies, advertisers, and publishers. To know more about RTB and how you can benefit from it, follow: http://www.marketingprofs.com/chirp/2015/27207/everything-you-need-to-know-about-real-time-bidding-infographic

In a recent report it was found that 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies. It was also found that most B2B marketers say that they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics have helped increase their organization’s sales revenue by more than 10% and Email is the most tracked B2B digital marketing tactic followed by content marketing. To know more about which marketing tactic an organization use, follow: : http://www.marketingprofs.com/charts/2015/27224/the-state-of-b2b-digital-marketing-analytics

Mobile devices have become very important in any business. Research tells us that 66% of the UK population owns a smartphone and its users check it around 150 times a day. Businesses can analyze customer behavior by using a mobile engagement platform, integrated with the CRM. It will help them to target different customers. To know more, follow Atila Madakbas (GM UK & Ireland at Netmera)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-analytics/digital-marketing-through-analytics-of-consumer-behaviour/1657

In a recent research, it was found that user experience and the user interface (UI) are two most important elements in the success of an enterprise app. But, there is a need to plan for the future app and should have a development strategy. The objective is to get the right app for the company. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/are-the-latest-mobile-trends-driving-short-term-behaviour/1655

Small enterprises must leverage social media to grow business, find new clients and engage existing customers. To know more, follow: http://www.socialmediatoday.com/social-business/2015-03-08/dos-and-donts-using-social-media-business-infographic

The following are some key online marketing trends for 2015: User-Generated Content; Advancements in Social Advertising; Native Advertising; Mobile Optimization; Content Marketing; Micro-Targeting; Wearable Technology etc. To know more, follow  Sarah Maloy (Content Marketing Manager at Shutterstock)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-features/10-online-marketing-trends-to-watch-for-in-2015/1644

Native advertising is the digital advertising solution that solves many of the problems by traditional forms of advertising and delivers brand messages, while providing value in the form of highly engaging content. In a recent IAB research, it was found that UK spend on native advertising has reached £216 million and accounts for over 20% of digital display ad budgets. Adam Rock (Managing Director at TAN Media) writes in his article link about the things marketers should consider when looking to integrate native into their mobile strategy. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/the-future-of-mobile-is-native/1637

The Internet of Things is a new way of collecting data which are then stored in the cloud, interpreted that users will interact with through their phones, and then shared socially. It will allow businesses to know more about their customers that will help them to market products in new ways through completely new channels. The Internet of Things is changing the internet from a thing that people use sometimes into a thing that exists. Read more at: http://digitalmarketingmagazine.co.uk/articles/internet-of-things-101-2/1597

Digital marketing has become a necessity in every industry. Healthcare marketing professionals hesitate to use digital channels is due to its fragmentation. Jonathan Catley (Sales & Marketing Manager), writes in his article link about the top digital platforms for healthcare marketing and different channels one can utilize. Read more at: http://www.socialmediatoday.com/marketing/2015-03-04/top-digital-platforms-your-healthcare-marketing

Nowadays, people use their mobiles to buy goods, interact on social media and browse internet. So, the volume and quality of data is growing at a fast pace. The advantage mobile has over data collected on other channels, is location-based data. Location-based advertising is one of the most effective ways to reach consumers and maximize the value of a marketing campaign on mobile. Currently, online marketers are using the mobile web or mobile apps and it is predicted that mobile advertising will be the most important channel for most brands and location-based advertising will be a game-changer for many marketing campaigns and ad tech companies.  Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/keeping-up-with-the-rapid-changes-in-mobile-advertising/1625

In a recent study it was found that 90% of all online community content are in English, but 72% of community visitors are not native English speakers. It is a challenge for businesses to communicate with non-English speakers. So, nowadays, businesses are switching to traditional machine translation which consist of multilingual online chat agents or real-time translation software and is cost effective. Real-time translation software or automated translation is built specifically for online community applications and will safeguard company’s branding and in turn will help to improve customer relationships. Read more at: : http://digitalmarketingmagazine.co.uk/digital-marketing-features/global-communication-and-the-importance-of-real-time-translation/1627

Nowadays, people do use apps on their mobile devices and marketers are utilizing this opportunity to make apps a money making business. The Internet of Things has revolutionized the apps industry. Apps set-up in the right way will allow to get the number of downloads, usage, behavior etc. and social media apps have become very important in the current business scenario.  Kevin Harrington (Results Through Digital), writes in his article link about points we should consider before creating an app for a client. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/rise-of-the-apps-how-are-apps-changing-the-world-of-digital-marketing/1628

Customer retention is the hardest part when maintaining quality leads. But, with the help of CRM, it is easy to make sure that one is following a process that will boost business. CRM system helps to create more productive campaigns and by monitoring response rates helps to build a successful business. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/can-crm-be-your-new-lead-retention-tool/1621

Nowadays, people shop mostly on online and therefore it is easier for companies to connect with customers through websites, social media channels, and blogs so that they keep the attention of their target groups. Oliver Jaeger (Vice President of Global Marketing & Communications at e-Spirit Inc), writes in his article link about some steps to make 2015 the year of exceptional customer experience: http://digitalmarketingmagazine.co.uk/articles/how-to-attract-and-keep-customers/1594

Email is the most cost effective business tool especially in small business. Simon Horton (founder of ShopIntegrator), writes in his article about how one can use email to deliver a diverse range of communications. They are: Promotional Offers, Welcome emails, Highlighting content, Customer loyalty emails, Customer greetings, Data management and list building and many more. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/10-ways-small-etailers-can-maximise-email-opportunities/1540

Social ecosystem is based on channels, media, platforms and social web tools that create both internal and external communication and marketing processes. Isra Garcia (Business Transformation, Marketing & Disruptive Innovation), writes in his article link about social web ecosystem and how to use it:  http://www.socialmediatoday.com/social-networks/2015-02-16/how-create-your-social-media-marketing-ecosystem-infographic

Content marketing is a cost-effective marketing tool for any business and hospitals are no exception. Hospitals should consider content marketing to be an important part of marketing strategy. According to a study it was found that content marketing costs 62% less than traditional advertising and yields three times as many leads on a per-dollar basis. Jonathan Catley (MD Connect, Inc), writes in his article about how hospitals can incorporate custom content: http://www.socialmediatoday.com/marketing/2015-02-16/content-marketing-new-frontier-hospital-marketing

 Personalized relationship is important to any business. On the other hand, if personalization is poor, then customers become dissatisfied with the brand.  Chris Averill (CEO of we are experience) writes in his article link about what can brands do to utilize the power of positive personalization: http://digitalmarketingmagazine.co.uk/customer-experience/the-power-of-positive-personalisation/1537

A study found out that major brands are shifting significant marketing resources to proximity marketing. Proximity marketing allows UK brand managers and retailers to understand not only consumer behavior, but they also reveal how position-in-store or products can affect sales. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/79-per-cent-of-major-uk-brands-are-planning-to-invest-in-proximity-marketing-within-the-next-six-months/1547