Creating customized website for each international market is a good strategy to start global marketing. Also to increase the visibility of the site, it is time to invest in Search Engine Optimization (SEO) as SEO algorithm are constantly shifting and getting more complicated. Organizations need to prevent their website from getting buried in the sea of competitors' sites. To boost website traffic overseas, organizations need to take customized strategy for each market. Rachel Chilson, marketing communications coordinator at Sajan has given five SEO tips for global marketers and they are

• Know your Customers

• Research key words and phrases

• Adapt your content

• Perform regular testing

• Seek out professional

Read more please visit: http://www.marketingprofs.com/articles/2014/24946/five-seo-tips-for-global-marketers

Red Hat has gathered a selection of open source software to create a Big Data development and deployment environment. It announced a software stack which includes Red Hat Enterprise Linux, Red Hat Storage, a Hadoop plug-in allowing Hadoop to process data stored using Red Hat Storage, Red Hat Enterprise Virtualization etc. The company has thrown its hat into the ring to compete with and cooperate with many in the Hadoop community. To know more on this, go through the article by Daniel Kusnetzky, a reformed software engineer and product manager.

http://www.zdnet.com/red-hat-throws-its-hat-into-the-big-data-ring-7000011680/

Open source software and infrastructure provider Red Hat announced its Big Data strategy. To know about big data strategy in details, go through the article by Andrew J. Brust, entrepreneur and CTO, specializing in application development, databases and business intelligence technology.

http://www.zdnet.com/red-hats-big-data-strategy-a-full-stack-approach-7000011574/

If you are an IT Service Provider, then cloud technology is a potential area where you can look upon to increase your top line. ‘2014 IT Service Provider Benchmarking Survey’ by IT Business Management Software provider Autotask reports that cloud technology is the key driver for ITSPs. For the second year in row, cloud based apps were cited as the number one technology that’s changing clients’ expectations.

Keeping in tune with technological changes, as the demand for cloud services is increasing from clients, ITSPs can see cloud technology as an opportunity to grow their business. Compared to 2013, when increase in revenues was just five to fifteen percent, in 2014 this increase was reported between fifteen to twenty percent by service providers. This growing demand required extra workforce and ninety eight percent of the survey respondents reported increased hiring also.

Though cloud technology is proving advantageous, but security is a main concern and remains top priority for service providers’ clients. ITSPs can overcome this shortcoming by providing security support to their customers, thereby making it an area to grow their business.

To know more, please follow the link http://www.thewhir.com/web-hosting-news/cloud-technologies-drive-demand-service-providers-report

An article by Dion Hinchcliffe, Information Technology expert, talks about the deep application to organizations that made social media such a potent and popular way of communicating globally. This involves raising awareness, educating leadership, trying to figure out what department should be in charge of social business, rethinking business processes in a much more fragmented yet connected operating environment, acquiring budget as social business operations grow, measuring results, and so on. Social business has become a more powerful and effective way of operating. But it must mature to grow its relevance and effectiveness as it's situated within the realities of the contemporary organization.

To gather better insights follow http://www.zdnet.com/how-social-business-grew-up-7000029450/

An article by Nick Razey, Co-founder and CEO of Next Generation Data, talks about the value in the IT chain that will migrate to the cloud providers leaving data centers to earn meagre commodity margins. A good data center service also needs well trained staff and embedded policies and procedures.  These parameters directly affect both the quality of the product and its price. For customers, the cost of transition from one data center to another is so high that they will not move their IT overnight if a new, better and cheaper option comes along. Instead they will wait for a natural break such as a technology refresh (and/or the end of a contract) before moving. As a result there are already hundreds (maybe thousands) of cloud service providers and more are emerging every day. Ironically it may be that cloud services are the next commodity and cloud providers will see their margins competed away while data centers remain relatively unaffected by the new IT world.

To know more visit http://www.cloudcomputing-news.net/news/2014/may/07/could-we-have-data-centres-commodity/ 

Red hat has released its latest version of Linux distribution, Red Hat Enterprise Linux 6.5 beta (RHEL). This edition extends the operating system's scalability and manageability to aid in the build-out and control of complex IT environments and it has been designed to simplify the operation of mission-critical SAP applications by automating the optimal configuration of common SAP deployments. To know more on areas where RHEL can be applied successfully, go through Steven J. Vaughan-Nichols's article link:

http://www.zdnet.com/red-hat-enterprise-linux-6-5-beta-arrives-7000021764/

Recently Amazon Web Services (AWS) is in the news for reducing its cloud services prices by up to forty percent and turning into a strong competitor overnight against Google and Microsoft offering similar services. The cost reduction has resulted in an intensive price war where the price has touched a rock bottom level.

The price reduction is in line with reducing waste at every opportunity as mastered by Andy Jassy, senior VP of AWS. The price reduction policy has made public cloud space very much competitive, but the other side of the coin is that the place has become jam packed too.

So, how can AWS afford to cut its prices and offer a stiff competition? Brett Winterford and Steven Kiernan from CRN write about them here: http://www.crn.com.au/News/382683,four-secrets-of-awss-low-prices.aspx .

Datastax has updated its Apache Cassandra-based NoSQL database. An in-memory computing feature is added to increase the performance of online applications. DataStax Enterprise 4.0 includes improved search, an updated version of the OpsCenter visual monitoring tool, and certified Cassandra 2.0. Performance benchmarks conducted by DataStax on the in-memory feature show significant improvements in speed. To know more on this topic go through the article by Toby Wolpe, senior reporter at ZDNet in London:

http://www.zdnet.com/apache-cassandra-gets-in-memory-option-with-datastax-enterprise-4-0-7000026757/

Small and midsize businesses(SMB) are going to play a major role in India in the coming days. Adoption of social, media, analytics and cloud(SMAC) in SMBs will not only increase the number of new customers but also raise efficiency. According to a report by EY and Assocham, the number of SMBs adopting cloud computing will increase highly. To know more on this topic, please go through the article link by Eileen Yu, a freelance blogger and content specialist.

http://www.zdnet.com/in/cloud-adoption-among-indian-smbs-to-soar-7000029009/

While considering Software-as-a-Service (SaaS) solution versus a traditional on premise software application, several factors should be kept in mind  at the time of calculating total cost of ownership and ROI. Both software providers and customers can be benefitted from the efficiency of the cloud's economic model. TO know about SaaS pricing, please go through the following link:

http://www.business2community.com/cloud-computing/saas-pricing-compare-cost-premise-vs-saas-0847567#!OHXf2

Facebook released Cassandra, its NoSQL, big data distributed data store to open source. It can power massive data sets quickly and reliably without compromising performance. Different new features and improvements are included in the latest version. To know more about Cassandra 2.0, follow Steven J. Vaughan-Nichols's, article link:

http://www.zdnet.com/cassandra-2-0-the-next-generation-of-big-data-7000020237/

An article by Brian Honigman, Digital Marketing Executive at Marc Ecko Enterprises and a social media specialist, conveys that while big data is a challenge for many organizations, it is one of the key factors that drive the evolution of the travel industry. Travel companies can make better decisions based on the data aggregated from their customers to personalize services like travel booking for an easier navigation. Big data can help travel companies understand the ongoing requests of their customer base and identify patterns in consumer behavior to determine offerings they may want in future.

To know more visit http://www.forbes.com/sites/centurylink/2014/04/30/how-big-data-is-transforming-the-travel-industry/

An article by Aimee Chanthadavong, tech journalist with ZDNet, talks about how businesses have focused aggressively on virtualization and automating private clouds so that information can be shared. She also mentioned about the transition from the mainframe which happened over a decade and thus moving to the third platform of IT is going to take a while because there's so much invested in the existing infrastructure. Businesses redefine their infrastructures and look at ways to free up their existing budget to fund new projects, such as creating new apps; it's also an opportunity for IT to be innovative again.

To know more visit http://www.zdnet.com/mobile-future-will-force-business-into-the-cloud-emc-7000029095/

The concept of transferring an existing platform to the cloud appears to have many businesses stumped, including those in the insurance industry. Cloud service providers like Microsoft, Oracle and VMware are not going to wait for the insurance company to make up their mind about it. So by the time they do, they could be restricted to having their data still on old hardware systems. But if the insurance industries do not move soon in enough into the cloud - whether that's adopting a private, public or hybrid model, there could be repercussions in the future as everybody could be worse off and face higher costs and risks of running old systems, and being noncompetitive.

 To gather more information about this aspect, follow Aimee Chanthadavong, tech journalist with ZDNet's, article link http://www.zdnet.com/insurance-industry-under-pressure-to-plug-into-the-cloud-7000026920/

How can we rethink the ways we protect our changing IT world? We do IT differently these days, with users bringing their own devices into networks, with apps in the cloud and users are wirelessly connected - from anywhere at any time. But we still do security the same old ways, with firewalls the mediaeval fortresses guarding the gates around our walled city data centers. Detecting malware is complex. New malware that's never been analyzed won't be blocked by conventional tools. The risk may be small, but it's still a risk. Changing the way we think about protecting our networks from malware changes the game. It lets us focus on understanding the software engineering implications of malware. It's a new world out there and it's good to see that the security industry is thinking about how it needs to react, taking advantage of the same new tools and techniques we're using in private, hybrid, and public clouds. Now it's up to us to think about how we can prevent attacks on our infrastructure and keep that vital data right where it belongs.

To know more, read the article by Simon Bisson, Freelance technology journalist, follow http://www.zdnet.com/it-security-its-time-to-change-the-game-and-heres-how-7000029246/ 

An article by Ryang Huang, Editor at ZDNet's Asia/Singapore, conveys that there will be both practical and commercial risks when choosing a cloud service which can be mitigated by focusing on the service contract. He also mentioned that the service contract must enable organizations to comply with their own obligations. Also, the service contract should include a plan detailing the steps to be taken on exit and how data will be extracted from the vendor. As cloud services may involve the use of software and other intellectual property rights under a license, organizations could be dragged into a legal dispute in the event of third party claims of infringement against the cloud service provider.

To gather better insights in this aspect follow http://www.zdnet.com/how-to-manage-contractual-risks-in-cloud-computing-7000027568/ 

Digital technology has evolved largely over the last decade. It can change the future of a organization. For digitalizing businesses, companies should follow some necessary steps. To know more on the digitalization process of business, go through the article by Dion Hinchcliffe, an expert in IT and business strategy.

http://www.zdnet.com/businesses-have-digitized-but-not-transformed-7000027190/

Though Red Hat, Ubuntu and Linux are rivals, yet all of them agree in one point - Docker, a container technology. Docker is potential as well as disruptive in different aspects. Now the question is- can containers with Docker be the next great revolution in virtualization and the cloud? To know the answer of this question, go through the article written by Steven J. Vaughan-Nichols, writer of technology.

http://www.zdnet.com/red-hat-ubuntu-and-docker-container-virtualization-goes-mainstream-7000028610/

Enterprise portals provide semi-personalized access to important applications from a single screen. Liferay ( a Los Angeles-based company), provides portal technology to organizations, is observing a shift in its business as social, mobile, analytics and cloud is becoming the new foundation of enterprise computing. Building an open source community around its portal platform will deliver more long-term dividends than short-term profits. To know more on this topic, go through the article by Joe McKendrik, author, consultant and speaker specializing in trends and developments.

http://www.zdnet.com/what-happens-when-a-software-vendor-decides-not-to-follow-the-silicon-valley-path-7000028210/