Employee Satisfaction: The Key to Customer Satisfaction

Most of us must have heard these sayings – “Customer is the King” or “Customer Satisfaction should be the Top Priority”. We surely focus on satisfying customers but, what we sometimes fail to remember is the fact that the route to customer satisfaction goes via employee satisfaction. Thus, essentially, employee satisfaction should be considered as “the key focus area” for any organization.

Satisfied and loyal long term employees are an asset for the organizations. One way of enhancing employee satisfaction and thus customer satisfaction is by creating a digital workplace with intranet as its hub. Kevin Conroy, Founder and President of Blue Rooster, in his article at cmswire.com, has talked about the importance of employee satisfaction and has also listed out few steps that need to be taken before creating intranet for the organization. They are:

• Talk to employees
• Consider the user experience
• Map the top priority use cases and how they affect customers
• Define metrics
• Build an employee and customer-centric culture

So, creating a digital workplace with an enthusiastic consent of employees will eventually lead to gain of customers for life.

To know more, please visit the following link:

http://www.cmswire.com/social-business/creating-employees-for-life/