Nowadays, companies are using the Internet of Things (IoT) as a source of data. But, most companies are not using IoT data for their sales and marketing departments. We need to know the reason of this discrepancy. The gap is generally technical, and two different technical groups need to work together to tie the IoT to customer relationship management systems. This article explores the ways IoT data streams will improve the quality and impact of CRM data. They are : Usage rate, preventive maintenance and cross marketing. Read more at: http://it.toolbox.com/blogs/insidecrm/3-iot-data-streams-that-improve-the-quality-of-your-crm-data-74960