There are few things and tricks one should apply at a product launch to make it successful.  Firstly, one should sell a product which buyers want to buy and would be really interested in. One should keep in mind about customer's preferences while creating a product. Secondly, we need to include the right group of people on our consumer's list. Just adding people and increasing the list won't help. Not the quantity but the quality of the people matters. Thirdly, we should give them an offer they cannot refuse. There need to be more in one's offer package than just the product.  For example adding "special content" to movie DVDs or adding worksheets and bonus audios in e-books. Fourthly, writing a sales page that makes them comfortable buying. One should neither make an overrated hype or heavy handed sales tactics nor should they create soft-sell presentation of their offers. Fifthly, they should hire a team of affiliates to promote the offer. One should be aware not to associate with affiliates who don't resonate with their audience or have incompatible promotion styles or never actually do the promoting. Sixth, one should draw a pre-launch content that builds trust and goodwill. Videos that come before a launch to create excitement about the product that is coming up do not work on people that have seen it before. Lastly, we should be careful about the e-mails that get readers off the fence and follow simple, effective and non-pushy ways to make the clicks happen and get the goods sold. For more follow: http://www.thelaunchcoach.com/product-launch-tips-2