SigmaWay Blog

People are increasingly using mobile devices to interact through mobile browsers and apps. As a result mobile analytics is occupying an important position in the analytics world. Jeremy Levy, CEO of Indicative and previously co-founder of Xtify and Meetmoi, in a special guest feature in Inside Big data talks about how mobile analytics is changing and how to navigate in the changed scenario. He believes that the changes in the field of mobile analytics are driven primarily by three factors- access to attribution data, deeplinking and new platforms for some of the largest players in mobile. Again there are 3 factors that will define the success in the changed scenario- 

• Clean attribution

• Tracking deeplinks properly 

• Finally, flexible analytics tools

For more on this hit the link http://insidebigdata.com/2015/07/17/thriving-in-the-new-mobile-analytics-ecosystem/

Inspite of the fact that Big Data analytics is found everywhere, the willingness of the firms to invest and to act on analytics insight is extremely slow. This is decision latency, where the companies have all the required data and knowledge but lacks the speed to make decisions on major issues. In today's world, data becomes less relevant with each passing minute. Traditional analytics tools face challenges in handling this data because they are designed to store and process the data but not to analyze this data from moment to moment. Three capabilities crucial for event processing systems to deliver ROI, are as follows :

1. High availability
2. User empowerment
3.  Empowerment of developers in order to built better distributed system with custom UIs (User Interface).

Read more at http://www.tibco.com/blog/2015/06/09/decision-latency-solving-the-big-data-analytics-oversight/