Social media marketing is considered to be the best way to reach the prospective customers. But it could be a disaster also, if not done with proper planning and strategy. Jeff Foster (Co-founder and CEO of Tomoson) in his article “How to build a social media marketing strategy that works,” discussed about some tips for building a good social media marketing strategy. That are:
• Understand your goals
• Create measureable objectives
• Characterize your customers
• Look at the competition
• Develop your messages
• Choose a content plan
• Choose your channels

For building an effective social media marketing strategy an organization need to define their mission that could increase their sales, creating brand awareness, etc. One should choose one or two missions at a time to make marketing more effective. To know more about these tips and their benefits, read an article: http://www.entrepreneur.com/article/246085

This is the age of digital medium where telephones may not be of prime importance in a content planning meeting. But, according to a recent research, it was found that more than half of consumers still prefer to talk to a person over phone when they decide to interact with a company. Phone presence can be critical for small businesses that are just getting established and forming a brand identity. Tristan Barnum (CMO of Voxox), writes in her article about some points which marketers must keep in mind when they're developing their communications strategy for the voice channel. Read more at: http://www.marketingprofs.com/articles/2015/27298/three-ways-to-make-your-phone-presence-a-key-driver-in-your-marketing-mix