SigmaWay Blog

Personalized Marketing is all about using customer information- their interests and behavior and to deliver the valuable information at the right place, at the right time, to the right person. It is valuable because we are barraged with so many generic ads that it gets fade away into the background. Furthermore, personalized marketing filters out all the gratuitous information and gives control to the consumer. It takes into account that customer is a narcissist. There are certain benefits of personalized marketing. Its main goal is to increase sales. It helps in building strong relationships with the customer and improving their experience with the brand. Personalized marketing technology works on analytical data. So, the more data we use, the easier it will be to make informed choices.  But, it is a major challenge to gather the right data and understand the customer's interest and behavior. Read more at: http://www.business2community.com/marketing/what-is-personalization-in-marketing-01871212

Back in the 20's, technology used to be simple. Core functions of the system were not affected by the records management. Every organization has started getting connected to the internet in order to make the lives easier of their workers as well customers. Everyone wants to get access to basic information over the internet as it is an opportunity to learn more about everything which relates to good or bad performance. Even from the customer's side, access to internet helps business with floods of data which leads them to focused marketing. Such information is also spread to the hackers. Hackers then use such individual information to get through government entities or set up robbery attacks. As keepers of the information, companies should hence protect the data and make sure trust is not violated. The exposed information is generally customer information. Determined hackers cannot be stopped from entering into the system. Identities are stolen and more valuable information is lost other than just credit card numbers. Data should be protected by the organization as if it was their own personal information. Apps are a disaster these days as they are gateways to information which directly reach the hackers since consumers unknowingly take such things for granted and provide all their details. Security and privacy experts should be hired and organizations should be very careful with customer information. Read more at: http://www.cmswire.com/information-management/protect-information-as-if-it-was-your-own/?pageNum=2