Each and every sector of the economy is about personalized experiences. Business analytics and business intelligence is now a necessity. Data driven marketing strategies directly translate into conversions and revenues. Â It is high time for the financial services industry to adopt the same. Â The financial institutions are lagging in terms of consumer expectations and level of customization. Exclusive focus should be on their consumers and their specific needs. Â In fact, successful implementation can add up to 14% to the annual revenue. Read more at:Â https://thefinancialbrand.com/65396/banking-data-analytics-marketing-personalization/
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