Social media has grown into with much more potential. Nowadays, businesses dedicate significant resources in maintaining a positive presence on social media, because that is where their consumers, clients are spending a significant amount of their time. You can turn that positive online presence into real world sales leads by the following ways. They are targeted social media listening, host interactive video presentations, create quizzes and surveys. Read more at: http://it.toolbox.com/blogs/accessible-bi/3-ways-social-media-can-generate-leads-79042