Ecommerce is defined as buying and selling of e-commerce. Nowadays, an increase in various payment gateway services has also made e-commerce possible. Such payment gateway services depend on advanced technologies like electronic funds transfer, mobile commerce, internet marketing, electronic data interchange, automated data collection, inventory management systems, and supply chain management and helps to overcome geographical limitations. E-commerce actually eliminated such barriers and helped businesses to expand their markets. Read more at: https://it.toolbox.com/blogs/kevgardner83/what-you-need-to-know-about-e-commerce-012318

Retailers started using analytics to manage their stores and warehouses. They then started using analytics for planning local events and competitor's promotions and campaigns. Through point of sale, they understood individual customers. The only problem they faced was this data was known and analyzed post-sales. Now with mobile commerce, retailers collect and analyze data embedded in mobile devices. So, the challenge shifted from how to collect data, to how to get the user's permission and approval to collect and use the data.  Read more at:  http://it.toolbox.com/blogs/mobile-applications-businesses/mobile-commerce-strategies-contextually-relevant-opportunities-moments-and-environments-69652

Segmentation plays an important role in marketing campaigns. Companies should use personalization techniques to connect with their customers. People now use mobile devices and segmenting mobile campaigns are gaining importance nowadays. Companies should also segment based on those people who use the company’s app with those use the mobile version of their website. Nowadays, customers use mobile commerce to buy things on their phones, use social media to buy products and use click and collect services. So, businesses have to keep pace with these changes and make the most impact to reach out to their customers. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/why-segmentation-is-the-key-to-a-successful-modern-mobile-marketing-campaign/1638

Mobile commerce has outpaced desktop e-commerce in 2014. According to a report by Mobile Marketing Magazine, it was found that mobile advertising grew at a rate six times faster than that of global desktop marketing. Business Insider also forecasted that mobile payment volume in the United States will increase to $818 billion by the year 2019. So, according to Brett Relander (Founder, Launch & Hustle)’s article link now it has become important to look at the mobile marketing trends for 2015:  http://www.socialmediatoday.com/content/mobile-marketing-trends-2015-0