SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Big Data – what is it and how useful is it?

The term Big Data has become popular recently and is used to define exponential data development and availability, both structured and unstructured. Big data is crucial to businesses since more data implies precise analyses which results in efficient decision making, reduced risk and cost reduction. Big Data is used for more complex datasets and refers to application of predictive analytics and other advanced application tools to derive the results and seldom to the size of datasets. The three V’s of Big Data are namely: Volume, Velocity, and Variety. Apart from increasing varieties and velocities of data, data flows are very challenging. Variability, complexity are some other factors of Big Data. Data flows in from different sources and it’s difficult to connect them which has become a huge task these days. Big Data has become necessary for companies which helps them stay updated with the new technologies. Processing the Big Data smartly and accurately is worth a lot of income for the companies. Big Data demands amazing technologies to efficiently process such datasets in given deadlines. There were companies who spend a lot of money on data analytics and other management systems to increase their efficiency. Recently Big Data has increased the need for information organizations. Big Data also helps to grow and continue increasing the number of servers used which only adds to expenses of the company.

 

Read more at: http://www.smartdatacollective.com/anandsrivastava1988/328749/what-big-data-and-how-useful-it

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Social Change becomes Data Driven

Big Data has always presented new avenues to make huge profit in almost every sector. However, it would be our short sightedness to associate big data benefits only for profit seeking organizations. Non-profit organizations are also increasingly using/gathering huge data to drive the social change they aim at. Sima Thakkar, content marketing manager at Umbel and founder of goodindiangirl.com, enlighten us about the big data projects carried out by different NGO's. To have a look at all these interesting big data initiatives driving the change we all want, follow the link http://www.smartdatacollective.com/sthakkar/323866/when-big-hearts-meet-big-data-6-nonprofits-using-data-change-world

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Social Analytics: Improving your performance

An article by Steve Rayson, MD of Kineo and Director of BuzzSumo, conveys that social media networks are some of the largest sources of big data. Buried in this social data are insights that can help you improve your marketing and give you the competitive edge. It can be costly and take a lot of time to analyze social data but use of social analytics can improve your performance. He also included some expert tips from people working in social media and marketing.

To read more about this follow http://socialmediatoday.com/steve-rayson/2351396/how-use-social-analytics-improve-your-performance

 

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