Nowadays, marketing is not possible without social media and the chatbot has become the newly-adopted social media tool. Chatbots helps in your social media marketing strategy and also increases website traffic and sales while providing Artificial Intelligence assistance which in turn will help you to communicate better. Use chatbots as an analytical tool and optimize it for conversions. Read more at: https://www.entrepreneur.com/article/291997
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract customers and ultimately drive profitable customer action. Every company has different type of content depending on the product it offers in the market. Content Marketing furnishes a platform to communicate with the customers instead of selling to them directly. For, a content marketing to work efficiently, it is important that it must work simultaneously with a good social media strategy. This is also true in the case of web content. However, content marketing faces several challenges like measuring the Right of Information (ROI) is very difficult and it is essential to have a call-to-action so as to attract customer for purchasing the products.
To know more about this study, please follow the link: https://channels.theinnovationenterprise.com/articles/why-content-marketing-is-important
The genuine number of likes measures the success of a brand. Most of the time users are forced to like pages for getting access to apps and games. So it is important that when someone likes a page he does that genuinely so that facebook gets a “quality connection”. Thus brands no longer would be able to force users to like their pages and thus this would be a positive change for brands and agencies as well. As users are shifting towards mobile facebook the “like gate” strategy of making users like pages forcefully won’t work anymore and now brand need to provide stronger reasons to users for liking their page. Thus a genuine relationship is created. Now it should be more important to reach out to customers that count than counting customers.
This strategy would provide grace period for adjusting and affects local marketers mostly. Brands should pamper their customers than just feeding them up with incentives. They should have a long term strategy than a tactical one. Marketers should not only cherish the number of fans but also engage more with each piece of content.
read more at: http://www.marketing-interactive.com/facebook-initiates-new-policy-for-genuine-fans/
Digital Marketing agencies offer a service for a calculated fee if one wants to undertake a media marketing project, he has to hire a programmer who specializes in social media marketing. After the project is done he is left with two unnecessary employees to whom he has to pay a fair amount. These agencies will allow him to use the knowledge for minimum period of time with no responsibility after the end of the project. These agencies are well responsive of the reality that what marketing method hysterics the company best. Two varieties: large and small. Larger companies admittance variety of tools and they publish these messages in Twitter, Facebook, emails. The smaller companies may do not have huge resource and tools they spotlight on an exact feature of social media. A person-to-person conversation with the top personnel in that company is an additional benefit which the small agencies provide.Read more at: http://socialmediatoday.com/michael-bird/2537756/bring-your-business-global-marketplace-what-look-your-digital-marketing-agency?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29
The ongoing World Cup is expected to see most Social Media mentions of any sporting event. Since June 2013, there have been 19 million social mentions including the phrase “World Cup”! Soccer is the most popular sport in earth and social media is the creamiest option for fan & follower interaction and debate. However, for business houses, it is also the right time to explore this hype to turn the tides in their favour. With proper social media strategy, this world cup fever can help you reach 230 countries! According to FIFA secretary general Jerome Valcke, FIFA will earn $4bn (£2.3bn) in revenue from this tournament – ten per cent more than last time. About $1.4bn (£837m) will come from sponsorship deals, the balance from TV rights. Much of that increased investment will go into content and social media. "They will certainly continue to use conventional paid-for media, but owned and earned media are occupying a larger share of the communications mix as brands increasingly become publishers in their own right during major cultural moments," says Martin. The brands are at war! Brands like Nike, pepsi, Adidas all are trying to bank on this social media interaction Tsunami and beat competitors. While brands have long been publishers in one way or another, the latest iteration of brand publishing using social media to engage and magnify the content is really only now coming to maturity. There is even a tenuous strain of thought that suggests the 2014 World Cup could mark the high tide of this approach. Nancy Smith, President and CEO of New York-based marketing consultancy Analytic Partners, says her company has examined billions of dollars of marketing spend and has come to very different conclusions. She said that “Budgets are increasingly stretched and social media are a very good way to extend those dollars. It is clear that owned and earned media are a must. We have found that owned and earned engagement has boosted incremental sales from paid marketing by two to six per cent. The average is about five per cent, although we have seen effects from social media for smaller niche companies as high as four hundred per cent”. The question remains open: Brands are going full throttle on their online channels for this footy frenzy but could the 20th World Cup be the high watermark for social media? To read more, visit the following link:
http://www.prweek.com/article/1297965/20th-world-cup-social-media-strategies-brand-war-rooms
An article by Tom Treanor, founder of Right Mix Marketing, conveys that it is important to maintain a balance between all social media accounts to know the strengths of each social networking site which can give your business organization an interesting mix and help you to reach your target audience. Everybody knows about the popular social networks such as Facebook, Twitter and LinkedIn but there are plenty of others which are slightly less famous but can form an essential ingredient in social media strategy. Thus, from your Facebook page people should be able to go to your Instagram account or your Pinterest page and so on. He also mentioned that one of the biggest strengths of Google plus is that it gives you opportunities to link up with all your other social profiles. It also becomes important for your website to have all your social media profile buttons displayed prominently. Your social media profile has to be driven by the right kind of images and videos. Thus, leveraging the right kind of social media tools can indeed become a huge productivity enhancer for your business organization.
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