According to a survey in UK, it was found that 84 per cent of 18-34 year olds are happy to share their personal data with brands by registering and logging into sites with their identities from social networks. Consumers are worried about sharing personal information out of fear that companies will not use it properly. So, it's important to show consumers how you value data privacy and be clear on exactly how their data will be used. It is essential for companies to give a clear notification to consumers about how their personal data will be used. To know more, follow Patrick Salyer (CEO of Gigya)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/data-collection-all-consumers-want-is-transparency-relevance-and-convenience/1238

Social amplification is a very useful tool for marketing strategy. But what is social amplification? Social amplification helps brands to amplify the reach of organic content and grow a community of loyal customers. It also helps brands reach the right audience through social networks. Jennifer Landry (freelance writer) in her article writes about paid social amplification. Read more at: http://www.marketingprofs.com/chirp/2014/26513/how-to-use-paid-social-amplification-for-your-brand-infographic

Nowadays, word of mouth marketing is one of the strongest methods to do publicity for your products and services as it is effective and spreads very quickly. But first we need to know what word of mouth marketing is and how to increase word of mouth marketing for your own company. When someone speaks for your brand, it is known as word of mouth marketing. It can be conversation among friends or in social media.  Zack Fagan (Inbound Marketing Manager, StoreYa) writes in his article some tips to increase word of mouth marketing for your company. Read more at: http://www.socialmediatoday.com/content/6-word-mouth-marketing-tips-get-people-talking-about-you