The process involving social media marketing is the amalgamation of both art and science. Let us have a look at what it takes to develop and maintain content for social media marketing.                                                                                        

• Creativity in content is crucial. Group brainstorming sessions are held including writers, marketers, sales managers to develop new and creative ideas.                                              
• Content prepared by writers is then edited for spelling, grammar, accuracy and creativity by team of experts.                
• A visually enriched content is created by inclusion of images without violating copyright laws.                                        
• Marketing copy is generated so as to ensure that clients’ goals are achieved be it selling a product or branding.          
• Targeting specific audience so that message reaches the right bunch of people.  
•  Lastly, social media sites are monitored and analytics tools are used to identify which campaigns perform well and which don’t. This learning can be put to use while developing content in future.

Read more at:http://www.business2community.com/social-media/behind-the-scenes-the-many-facets-of-social-strategy-01264443

Though underestimated at times, social media marketing is fast becoming a vital necessity for success of business. Due to complexity of the nature of data analysis and increasing number of social media platforms available, the task of adopting the best social strategy may appear confusing. For more productive use of social media for marketing, the author suggests the following: 1) Creating outstanding and attractive content like images, text documents, etc. 2) Adopting social marketing instead of impersonal digital marketing.  3) Developing two way communication channels with the customers.4) Doing proper research. 5) Monitoring social media 6) Being genuine Read more:-  http://www.business2community.com/social-media/key-to-mastering-social-media-marketing-01248568