Customer information is important for every business. Organizations should have their CRM systems up-to-date. Nowadays, CRM maintenance is easier because of cloud technology. Organizations who depend on on- premise CRM system should also do periodic maintenance. CRM maintenance is important to achieve high levels of data quality and performance. This article by Peter Kowalke (journalist and editor), explores some CRM maintenance basics that every business should perform regularly. They are – Data Cleaning, Data Enrichment, Template and Workflow Review, Authentication and Automation Pruning, Security Review, and   Performance Tuning. Read more at:  http://it.toolbox.com/blogs/insidecrm/six-crm-maintenance-basics-71558