Uses of Analytics 360

MercadoLibre one of Latin America's biggest e-commerce sites, with 130 million registered users and an average of 4.6 purchases made every second of the day. It uses Google Analytics 360 to help the advertisers improving their programmatic direct campaigns. MercadoLibre started by creating audience segments for popular product lines and then made those Analytics 360 segments available to advertisers. Advertisers using DoubleClick Bid Manager could then negotiate the impression volumes they wanted at fixed CPMs for each of their priority segments. With the Programmatic Guaranteed deals, advertisers are guaranteed reach and precision, as their ads are targeted to well-defined audiences who are likely to buy their products. The results were pretty much satisfactory. Read more at: https://analytics.googleblog.com/2017/06/mercadolibre-uses-unique-audience-insights-from-analytics-360-cs.html