SigmaWay Blog

Digital marketing is already skyrocketing worldwide. This up growing popularity in digital marketing is not only confided inside the business enterprise but also the job oriented learning process is also at a higher demand. Online certification training company Simplilearn has seen 7,000 people take its digital marketing course that was launched in 2014. Of that, 2,500 have come in just the past six months. Not only the online certification platforms but few business management courses including this digital marketing as one of their special papers. A Report says there will be 1.5 lakhs jobs opening between 2015 and 2016 and of this 55% of the demand comes just from the IT sector, while e-commerce and internet companies account for 10%. The ironical part is Indian market is only visualized a growth of 10%. Even large FMCG brands have joined e-commerce players in investing about 15-20% of their market budget towards the digital medium. Not only that these certification based learning process provides new entrepreneurs in this section and the figure is not very low, it’s around 25% of the total certified students on digital marketing.  

To read, follow: http://timesofindia.indiatimes.com/tech/tech-news/Digital-marketing-certifications-go-hot/articleshow/52069003.cms

A successful business is no more only based on hard work but various other factors. One of them is the happy and satisfied employees. And the customer relationship management tool (CRM) can also improve employee's happiness. Well, happy employees are the productive employees. Employee with high job satisfaction and happy with his working environment will be more productive than the unhappy one. Reasons why CRM improves employee happiness: Reduced Stress through Up-to-Date Info; Collaborative Work Increases Happiness; Removal of Tedious Tasks; Out-of-Office CRM Access. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/how-crm-technology-makes-for-happier-employees-73170

The dilemma of supply chain exists in every sector; even in the pharmaceutical industry. Availability of medicine is an issue because of uncertainty and at the same time one can’t stock the shelves unnecessarily. Analytics tool plays a big role here in terms of efficiency and effectiveness. Analytics had been used for a very long time in this sector but today's analytical tools are quicker, collaborative (to suppliers and customers), advance and give visual effects to the users. FusionOps is a new analytical tool which lets pharmaceuticals analyze the data at one place which was difficult earlier. It also gives users an opportunity to see different scenarios and then take final decision. This tool lets the user anticipate demands, sectors the data and meet the targets on time.

To read more, please visit the following link: http://www.cio.com/article/3063513/heres-why-analytics-is-eating-the-supply-chain.html

All new on-line communication that both consumers and retailers access on a regular basis is creating even more data for retailers to store. It is time to extract valuable information from all the existing data in order to meet customer demands, increase sales and improve business performance.

In the simple terms, predictive analytic is a technique that is used for forecasting. It uses past data like how many products were sold and at what rate? Predictive Analysis is a big help in the retail industry. It doesn't mean that the whole process has to work on automation. Human decision making (sometimes gut feeling or intuition) and software like Predictive Analytic would give even better results. Some constraints in adapting this type of analytics is that decision power is transferred to a machine. This is always a difficulty because downsizing or resistance can also be a result. Analytics work on big data; which is difficult, expensive and can fluctuate.

To read more:http://www.in.techradar.com/news/world-of-tech/What-is-predictive-analytics-ndash-and-should-we-fear-it/articleshow/51945739.cms

Nowadays, cloud and mobile technologies are providing enterprises with chances to utilize big data and analytics to take better decisions. Cloud computing helps companies to combine information from all sources. The advantages that cloud technology provides over on premise data analytics implementations are- 1.  Robust Data Foundation, 2. Fast Time to Value, 3. Improved Collaboration, 4. Quicker Adoption, 5. Scalability and Elasticity, and 6. Lower Total Cost of Ownership. For more read the article written by Ajay Khanna (Vice President, Reltio) : http://data-informed.com/why-cloud-analytics-is-better-analytics/

Organizations need databases which are needed to store data safely. Through databases one can solve problems from NoSQL and RDBMS framework to in-memory databases. This help banks to give quicker reaction times and viable examination, prompting better client experience and maintenance. Utilizing a center layer on top of various databases, banks can rapidly assemble information. For more read the article written by Nanda Kumar(CEO, SunTec Business Solution) : https://www.finextra.com/blogposting/12478/making-data-work-for-banks

Intelligent automation can make a crossover IT environment. It is enhanced continuously. It decreases bottlenecks and kills the requirement for manual mediation. It can also screen SLAs through changing occupation needs and cordoning off servers so that vital work processes can be executed. Intelligent automation additionally makes it conceivable to rearrange IT administration by building connections between apparatuses. Read more at: http://www.networkworld.com/article/3060616/cloud-computing/how-to-use-intelligent-automation-to-drive-better-cloud-resource-management.html

One of the major difficulties for organizations is the accumulation of data.  According to a research, it was found that only 1% of all apps use prescriptive analytics. This number is set to rise by 2018 to 50%. Organizations need to have high quality, rich insights into their data usage and is important for forecasting, tracking physical and performance capacity. This is where predictive analytics plays an important part; allow real time feedback, provide advantage of tools for capacity and performance planning, lower the cost of ownership, and improve the quality of support services. For more read the article written by Tim Jones (Technical Specialist) : http://www.mis-asia.com/blogs/blogs/predicting-your-storage-capacity-with-analytics/

At the point when we plan the memory subsystem, we consider the design of human brains. So in some ways people aren't an incredible model for an analytic framework, and that is why current-day information researchers overlook the way our memory framework works. Designing the memory subsystem for an advanced analytics solution, we have to consider the engineering of our brains. The layer that we put on our operational data can be simple. We could put in an all-out operational systematic layer for transient choices taking into account current information. It needs time to see how our brains store and recover information and utilize that data as a model for creating the next logical framework. For more read the article written by John Weathington (author) : http://www.techrepublic.com/article/get-smarter-about-analytics-by-studying-memory-design/

Everyone knows that football is a simple game. But, nowadays, football clubs are focusing on statistical data and that in turn help clubs to take important decisions. Football clubs are applying analytics to answer important questions. For more read the article written by The Sunday Telegraph: http://www.newindianexpress.com/sport/Why-Football-Clubs-Place-Such-Importance-on-Analytics/2016/04/17/article3384984.ece

CRM helps companies to maintain healthy relationship with clients. CRM software improves two aspects of business: productivity and profitability and the right technology, if implemented correctly, not only improves business, but also improves the user experience for your clientele. But, it is important to acquire the right technology. This article writes about few factors that are important before adopting any CRM software.  Read more at: http://it.toolbox.com/blogs/insidecrm/5-factors-to-consider-when-selecting-the-right-crm-solution-for-your-business-73169

Today data has become an important part of decision making of any organization regardless of its size. In small & medium enterprises it’s a big challenge to incorporate data driven growth to optimize growth & revenue, the main reason behind that is resource constraint usually in this situation an organization uses free resources to meet the objective. In this article we talk about varied free resources related to consulting, analytic s tools, data sets & training, to give you a snapshot related to every aspect discussed in the article Free Consulting – free analytical consulting to solve time & bound business problem, Free tools related to business intelligence & analysis, sources from where we can get free data sets & training.  Read full article at :- http://www.forbes.com/sites/piyankajain/2015/06/16/ultimate-guide-to-free-analytics-resource-consulting-tools-training/#4531c82343ac

As more and more organizations are becoming data driven, the importance of analytic or data insights is increasing. Following are the capabilities that business can adopt to turn data into insights.

Firstly, it is significant to meet business alignment, which means understanding the value a new insight will provide to the business.

Secondly, “data understanding” that is creation of glossaries, dictionary, updating the data and address where the data have been stored.

Thirdly, checking for the required quality (relevance and accuracy) of the data and accordingly seeking new adjustments.

Fourthly, Data centric process takes data as an input and not as an output in the operational processes.

Everyone is having the understanding with how to “do agile” or “be agile,” individually or as a team. Regardless of whether people are doing and being agile correctly and successfully, everyone is now busy either scaling agile or being agile at scale. But the questions are. Why? What are the main reasons for all agile conferences these days to have scaling sessions on their programs? Why are many new agile books not about individual teams anymore? Which market needs have been identified by the global explosion of scaling programs, consultants, coaches, certificates, frameworks and seminars? That is what found is: 1) Growth. 2) Coordination. 3) Orchestration. 4) Legacy 5) Complexity. To read more about it follow the article written by Jurgen Appelo (Pioneering management in creative organization)at: http://www.forbes.com/sites/jurgenappelo/2016/02/24/the-five-areas-of-scaling-agile/#7dc2fbcc2efd

Big data have existed since the time of the cave man existed in physical paper and other analog forms (stone, papyrus, tape) and was largely inaccessible. With the inception of Commercial Internet & new forms of commerce and social media, we can access information of "open source". Now technology can connect streaming and near real-time data to generate information very fast. Dynamic machine-learning algorithms can also help to discover hidden patterns and associations and graph databases has the ability to query and explore entities and their relationships in order to understand how opponent operates. It was also found that tools for geospatial analysis can help analysts to understand how events and groupings are related in space and time. To know more, please read the article by Mark Testoni (Writer at Homeland security today.us) -: http://www.hstoday.us/columns/critical-issues-in-national-cybersecurity/blog/big-data-analytics-from-forensics-to-foresight/d0c045fe32568eedefda4195d46472e6.html

Cybercrime is a continuous global threat to many industries. The risk associated with it is forcing the firms to spend large amount of money in hiring new technologies, devices and experts to combat it. Verizon Data Breach Investigations Report (DBIR) is the leading source of information about the cybercrime and security breaches, according to which 100,000 incidents of cybercrime have been observed across many industries this year. When a business becomes a victim of cybercrime, its employees, shareholders and customers also get affected. The major attack patterns identified by the report are: insider and privilege misuse, denial of service (DoS) attacks and web application attacks.

To know more, please click on the following link: https://hbr.org/sponsored/2016/04/data-breaches-arent-just-an-it-issue

In a dynamic business environment every organization is seeking profit maximization & risk mitigation approach, the article talks about the latter, in uncertain business environment business leaders at time of complex & critical decision making take decision on the basis of intuition (gut feeling) rather than holistic analysis of situation. Even with data backed decisions there is a narrower approach attached in form of point estimates & averages. In this article a new approach Prescriptive Analysis is used where business are simulating probabilities to reduce risk that helps in robust analysis. This approach gives us broader perspectives showing us a range of possibilities & helps in better decision making.Read Full article at :- Target=_blankhttp://www.forbes.com/sites/gartnergroup/2016/03/24/use-prescriptive-analytics-to-reduce-the-risk-of-decisions/#465f9994785b

If in 1 line I have to summarize the importance of article it will be, the solution is not limited to just analyzing a data, but also making sure it’s understandable & is communicated wisely to the end user for decision making. In the digital world huge amount of data is recorded every second, organization massive amount of time of monetary resources to analyse the data to churn out valuable information for decision making purpose, but unless & until these analysis are communicated in a right manner that could be understandable to the, otherwise its will be a sheer waste of valuable resources of organization. In this regard the article talks about “Info graphics” & the latest innovation in this field that can amalgamate business intelligence with narrative sciences.Read Full article :- http://www.forbes.com/sites/bernardmarr/2016/01/21/why-management-dashboards-and-analytics-will-never-be-the-same-again/#4cce3b7c3963

Small business enterprises (SBE) have a large  contribution as compared to the large business enterprises (LBE) in  the economy of a nation. Personal Asset is something of value that a person or a business, whether small or large owns.On one hand, assets and resources of a small business enterprise have been proved to be an important source of support to them, through which credit accessibility becomes more convenient for them. But on the other hand, price fluctuations of the assets of SBE and financial institution’s lending policies make the differences for these SBE in accessing the credit.

Read the whole article at: http://www.frbsf.org/community-development/files/moon_john.pdf