SigmaWay Blog

Facebook is a company which is not exactly providing an open source software but delivering all those services in open source platform. According to the company they are believer in knowledge sharing and once they open their processes it will be good to design better model and more efficient perspective. Talented engineers will provide more and more inputs and it will make their recruitment process easier. Although the company is still not sharing any sensitive data, analytics processes and algorithms not because it will violate data security norms but it may create an integration problem as Facebook has a huge database. 12 years back Facebook started with an idea to use open source software to develop their own product and services and later they will make it available for open source development following the Google’s methodology.  

To read, follow: http://www.forbes.com/sites/roberthof/2016/04/15/inside-facebooks-open-source-machine/#269823766e99

Cyber security and hacking are two completely hostile terms. So if we can incorporate highly skilled hackers with the cyber security system, we can easily nullify future threats. Hackers are considered as taboos and most of the institutes are reluctant to give proper training on cyber security program. It is high time to deploy skilled people in this platform. IT professionals can’t just be re-branded as security professionals. Cyber security requires a trained mind-set, the ability to think about defense and offense. Not only that we need to develop our course dimensions and engage every resources to fight against up growing treats in cyber space.  

To read, follow: http://www.wsj.com/articles/hackers-can-be-our-cybersecurity-allies-1459115652

Big data have existed since the time of the cave man existed in physical paper and other analog forms (stone, papyrus, tape) and was largely inaccessible. With the inception of commercial Internet & new forms of commerce and social media, we can access information of "open source". Now technology can connect streaming and near real-time data to generate information very fast. Dynamic machine-learning algorithms can also help to discover hidden patterns and associations and graph databases has the ability to query and explore entities and their relationships in order to understand how opponent operates. It was also found that tools for geospatial analysis can help analysts to understand how events and groupings are related in space and time. To know more, please read the article by Mark Testoni (Writer at Homeland security today.us) -: http://www.hstoday.us/columns/critical-issues-in-national-cybersecurity/blog/big-data-analytics-from-forensics-to-foresight/d0c045fe32568eedefda4195d46472e6.html

The motive of capital good policy is noble, but not its implementation. The policy fails to address the basic problem of lack of research to improve manufacturing units. Thus the policy fails to expand the share of manufacturing in GDP. As India is rapidly globalizing, it needs to improve its manufacturing process using better machinery, newer intelligence and better quality raw materials. Automated assembly lines and lean production techniques must be put in use. Similarly, artificial intelligence and bid-data analytics will help the Indian companies improve their productivity and increase profits. India should gear up for advanced manufacturing in areas such as aircraft manufacture, materials, microelectronics and telecommunications. Most importantly, India needs to develop a knowledge ecosystem that includes a good intellectual property regime to foster innovation and creativity. Read more at: http://blogs.economictimes.indiatimes.com/et-editorials/capital-goods-policy-contains-little-meat/

Just when customer satisfaction has become a very important issue, the introduction of User Explorer took place. With user explorer you can now analyze what action an anonymous user has taken on your app or site. You can also get a visitor’s insight who spends quite a lot of time within a given time frame and analyze each of their journeys to your site in that given span. Using User Analytics, a Google Analytics “Segment” can be created which can be applied to the group of users and understand how this group reacts across your site. These features will help gain the insight that is needed to build amazing experience for your consumer thus improving your relationship with them. Read more at: http://analytics.blogspot.in/2016/05/better-insight-into-your-customer.html?m=1

Google’s procedure valued interconnectedness. If broadly speaking it says that more links you have on your page, the more relevance that page actually has in search results. Google treated these links as proxies to maintain legitimacy. It shows the consensus about best search results. But customers don’t concern for it, they care about pages which have their past search and the internet browsing histories, and which is addressing our actual concern. We can see that the substance and quality varies across the platform. Which results, Marketers face problems and not able to get relevant data about their customers. Here, analytics work well, analytics solutions act like search engine. It distinguishes Buzz and Noises out of datasheet which actually affects your business. Marketers need to pay attention on these methodologies. They need to think whether the loudest online voices are most important? 

Read more: http://www.cmswire.com/digital-marketing/searching-for-a-marketing-analytics-solution-check-your-google-history/

Technology has been leaving a mark on every possible sector. It has digitized and revolutionized the way of working in every single field of work. Similarly e-learning hasn’t left untouched with its magic. Here are some latest trends and innovations for 2016 and beyond:

·         Flash to HTML5 Conversion

·         Cloud

·         Personalization

·         Gamification

Starting a business or a venture is not an easy task to be done. It requires lots of efforts. No matter how small or large your business idea is, there are some things which need to be planned from beginning. One such thing is brand. The essentials of creating a brand are:

·         Understand what your brand is going to stand for

·         Creative and engaging logo and design

·         Reliable and a strong team of employees.

Cybercrime appears as more antithetical these days. Major infrastructure and all necessary services are the main target of hacktivists. Cyber-attacks are a strong alarm for all sophisticated and well digitized essential services. Experts say that other hackers could leverage some of the same tools and tactics used in the attack to target control systems for other critical infrastructure targets. The most alarming part is this potential cyber threat increased by 20% in only one year. Basically the systems connected to the internet are old and not well protected by firewalls. Hence such attacks are obvious.

To read, follow: http://www.businessinsider.com/the-new-front-in-cybersecurity-how-to-prevent-hackers-from-taking-down-critical-infrastructure-2016-4?IR=T

Snapchat is a newly evolved relatively small social media platform with respect to Facebook and twitter. But it has almost 100 million users and growing at a fast pace. This social media app recently drawn mainstream consumer awareness, especially among people under the age of 35, by fusing its "disappearing" video with unique design, addictive content-delivery methods and a fresh twist on marketing. Snapchat provides a effective marketing process because its messages have some expiry date. So day to day update is the key priority and which will increase salience by launching new videos. Snapchat's community and user experience encourage in-the-moment content. Authenticity is key parameter here. 

To read, follow: http://www.cio.com/article/3043043/marketing/why-snapchat-is-the-next-big-thing-in-digital-marketing.html

Predictive analytics solutions promise to help predict customer behavior. It requires more complex inputs, analyses and interpretations than many other systems. Good predictive analytics can become a powerful tool in the marketing process to help marketers make better decisions about the content they serve their customers. Tjeerd Brenninkmeijer (co-founder of Hippo) and Arjé Cahn (co-founder of Hippo, Amsterdam, Boston), write in this article link about why predictive analytics can become powerful and unavoidable force in the content market. Read more at: http://www.cmswire.com/digital-marketing/get-ready-for-predictive-content-analytics/

The increasing demands for online goods have led to a loss of revenue for those who delivers goods within the state. This led to the introduction of entry tax legislation targeting specifically the online portals although levying such tax is quite controversial as it is against our constitution which allows free trade within the country. Ironically the commerce sectors tend to bring cross-border equity by levying these taxes when in reality these levies create unwarranted divisions. Thus the ultimate expectation is that these levels will be subsumed by the GST and the state of issue should lawfully obtain their revenue from sales. In conclusion, these short sighted moves of states should be discouraged at that moment when ecommerce boom which led to a sale of goods worth $12 billion in India during 2015. Read more at: http://forbesindia.com/blog/economy-policy/taxing-times-for-ecommerce-sector/

Google is excited about its next launch, Firebase. It's an all in one platform for iOS, Android and mobile web development which will help in improving app quality, monetize apps, etc. It also comes with Firebase Analytics, a free and unlimited solution for mobile apps which include features like unlimited app event reporting, cross-network attribution and post backs. Dual performance is also possible for clients who would like to keep the App Analytics Functionality they are currently using along with Firebase Analytics using Tag Manager which allows you to implement Firebase and then use Tag Manager to send you app data into Google Analytics. Now that's fun, isn't it? Read more at: http://analytics.blogspot.in/2016/05/introducing-firebase-analytics.html?m=1

The way of taking a decision to buy a product has been changed. Now customers prefer and trust visual content that comes from real people over other forms of advertisements. It's an easy job for the company to 'like,' 'comment,' and share the photos customers post about their brand on social media. Juliet Carnoy (marketing manager at Pixlee) writes in her article about three user-generated content pitfalls they need to stay away from. These are: 1. don't forget to permit content, 2. don't feature only a subset of your customers, and 3. don't close off conversations. There are numerous benefits for incorporating user-generated content. Any brand can easily achieve great results by avoiding above mentioned mistakes. Read more at:http://www.socialmediatoday.com/marketing/3-user-generated-content-marketing-mistakes-avoid

To gain the edge in competing business world, one requires operation efficiency and it can be achieved by improving each step of supply chain. To do so following pointers can be used:

·         Cloud Based System

·         Communication

·         Dashboard Reporting 

·         Automate Purchasing

We hear a lot of tech words buzzing around like big data, cloud, virtualization, one more term that has been really trending lately is business intelligence. What is business Intelligence? It is a whole suite of software tools and applications that dig deep into the raw data available within an organization, analyze them and provide meaningful interpretations that could help with taking business decisions. While choosing the right BI tool, there must be something that kept in mind. They are:

·         Your Use-Case

·         Backwards Compatibility

·         Scalability

·         Training Costs

An ideal sales process is a series of systematic steps that tracks the interactions from its inception to completion. Outdated and inaccurate software and data prevent you from achieving great results. CRM can help in making the sales process smoother and much more efficient. Here's how:

·         CRM Automates Data Entry

·         CRM Provides Accurate Customer Insights

·         CRM Generates High-Value Leads

Latest CRM applications have introduced new features which are not present in latest legacy solutions. They have more access deployment options for small scale and mid-level business. CRM vendors are making heavy investments to gain the competitive advantage. They excel in increasing company's lead generation using these features: Social Media Prospecting

·         Lead Scoring

·         Better Data Accuracy

·         Audience Segmentation through Data Integration

·         Automated Lead Nurturing

Customer Relationship Management (CRM) vendors are adding lots of social media functionalities to their products. Use of mobile and social media tools in combination with CRM software increases business productivity immensely. But before deploying Social media CRM, one should prepare right strategies to get the most out of it. One can achieve this by Increasing their Customer Base. One other way might be Promoting their Brand Identity. The last one can be Improving Sales. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/social-crm-strategies-for-small-businesses-73293

Customer Relationship Management (CRM) is a necessity for companies of all types and sizes. This software aims to provide excellent customer service, targeted marketing strategies and other benefits which increase the productivity and profitability of business. For any budding entrepreneur who's still on the fence about CRM, these statistics should make the decision an easy one –

·         Worldwide Market of $36.5 Billion

·         Mobile Accessibility Up to 48 Percent

·         Fully Operational Within 18 Months 

·         Satisfaction Rates Start at 54% and Grow