It is true that lead generation is the ultimate goal of every brand. Now, many companies operate under the misconception that public relation dept. only functions at the top of level of the organization. But, this is not true as this dept. has the authority to influence all aspects of the sales i.e. from the first stage of the buyer’s journey to its conclusion. The first thing to get a B2B lead, you should make your landing page very attractive to your audience so that they can engage with your content and company. This in turn will build your reputation and attract high quality leads, thereby help in building brand awareness and credibility. This article by author, Wendy Marx, takes us through some Incredible B2B lead generation best practices that can leverage public relations. Read more at: 

https://www.business2community.com/b2b-marketing/b2b-lead-generation-best-practices-6-pr-methods-you-need-to-know-02054685