Is Centralized Intelligence System a need of the hour?

Though all forms of market intelligence are not helpful to track customer loyalty or his preferences, a centralized intelligence system can bring consumer behavior insights. Intelligence in a market or an army is comparable as in both the cases remote insights bring limited information whereas central intelligence provides a more vast and detailed picture. Having an updated CRM could help tailoring the messages sent to prospective customers and more personalization is possible. It would predict customers’ next move. Read more at : http://www.optimove.com/blog/centralized-intelligence-system-will-win-customer-loyalty-battle