These days marketing automation goals are to shift as much of the routine work from sales or marketing to the CRM system. This is an area where CRM systems are improving at a fast pace and it can save your effort and hassle since marketing automation aims at resolving one of the major pain points that slows down CRM. Read more at: http://it.toolbox.com/blogs/insidecrm/easing-the-pain-of-crm-with-marketing-automation-79032