According to Nielson, today 65% of Americans use social networking sites on a regular basis and 66% of people trust online views of different people across the world. Social networking is generally used to do shopping and browsing about things. This article explores the three things that are used by the sales team for taking marketing decisions. They are: 1. To understand your audience: It helps us to know what is being preferred by the people in the market and what to be produced to increase the sales. Using social media gives us a picture in real time of the audiences you are reaching. 2. To spot Trends within Target Segments: It helps to analyze the market grip and strategies of the competing firms and products. 3. To determine the success of marketing campaigns: The data gathered by the social media and social networking sites can be used to analyze the success and failure rate of any of the marketing campaigns. Read more at: https://www.marketingprofs.com/articles/2017/32108/three-ways-your-marketing-team-needs-to-use-social-insights