According to a recent report from Conductor and Ascend2, it was found that 54% of marketing and sales professionals say quality content creation is one of the most effective search engine optimization tactics they employ. It was also found that 50% of respondents say frequent website updating is also considered important to SEO success. To know more about SEO tactics, follow Ayaz Nanji (independent digital strategist)’s article link: http://www.marketingprofs.com/charts/2014/26603/enterprise-seo-benchmarks-top-tactics-challenges-and-metrics

Nowadays mobile is important. So, companies are giving importance to mobile marketing. But we need to know what mobile marketing is. Mobile marketing is optimizing your marketing strategies for people using a mobile device i.e. to create an optimized experience for every single device. Companies should give importance to responsive design and mobile ROI. Read more at: : http://www.socialmediatoday.com/content/generating-leads-mobile-marketing

Social media crisis is defined by Gartner a crisis that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss. Brand loyalty and trust are elements that need to be built into your crisis strategy. Timely responses and communicating updates will help to keep customers satisfied. Businesses should have a good social media crisis strategy. To know more, follow: http://www.socialmediatoday.com/content/how-manage-social-media-crisis

In today’s world, the Voice of Customer (VOC) and data derived from social conversations are valuable as this helps businesses to know their customer. Social data help businesses to give a complete picture about your current and prospective customers, their needs, their likes/dislikes and in turn help to build and nurture long-term meaningful relationships with customers and also helps to make business strategy. To know more, follow Ekaterina Walter (Author; International Speaker; Global Evangelist, Sprinklr)’s article link: http://www.socialmediatoday.com/content/digital-analytics-unlocking-power-social-data

Visual social intelligence brings businesses closer to their customers. If companies have real-time data, they can identify influencers, respond to customer concerns, and track business success. Social media intelligence gathered and analyzed by the marketing team is useful for campaign planning, PR tracking, and influencer identification. Social intelligence provides insightful information to roles across businesses. It measures the success of KPIs and other success measurement factors, thus improving customer service. Read more at: : http://www.socialmediatoday.com/content/connecting-businesses-customers-using-visual-social-intelligence

Brands and retailers have the ability to connect directly with their customers and create a more personal shopping experience. Companies can leverage geo-targeting tools to know from where your customer is and user-generated content. Companies can also create a social center with aggregated content from multiple social channels to capture audiences online. Amir Zonozi (Contributor) writes in his article about some tips on holiday social-media marketing. Read more at: http://www.entrepreneur.com/article/240217

Social media has opened the gates of consumer data and outdated demographic advertisements. Companies can gain a lot of information on individuals through their social media accounts. Every post made, comment liked, or page shared gives an insight into who we are. New features also allow social media sites to learn why certain ads don’t appeal to us, and which ones we tend to react more. Managing vast information in a social media site is a complicated process. Read more at: http://www.socialmediatoday.com/content/using-data-better-social-retargeting

B2B marketing requires a longer sales process and the need to build customer loyalty with market-savvy and knowledgeable customers. B2B marketing is tough and continuously changing. B2B marketers also rely heavily on other parts of the business – sales, operations, finance etc. to drive successful marketing campaigns. Mary Wieder-Bottaro (Business Development & Marketing Associate located in Verona, Italy) writes in her article about the roadblocks that arise during B2B marketing. Read more at: http://www.socialmediatoday.com/content/5-b2b-marketing-roadblocks-and-how-deal

Nowadays businesses are vying for customers’ attention and making strategy on how to attract customers to your site and convince them to buy. One important strategy is to offer value in the form of content. The content is a powerful tool that business house can use to boost brand and elevate sales. It was found that 40% of marketers report that inbound marketing, including content such as blogs and social media, demonstrate positive return on investment for a company. According to research by Ipsos OTX, photos are the most popular form of content shared on social media. To know more, follow: http://digitalmarketingmagazine.co.uk/social-media-marketing/how-engaged-are-your-social-customers/1225

Every company needs to stand out from other companies. So, measuring ROI in social media becomes a necessity. Measuring social media ROI depends on what your company goals are. A smaller company may want to track their measurements monthly, whereas a larger organization will want to track measurements on a daily basis. To know how to measure social ROI, follow Dawn Ellis (Content Outreach Executive, alldayPA), article link: http://www.socialmediatoday.com/content/ultimate-guide-determining-roi-your-social-media-campaigns

Branding is just not selling to your customers but also to connect with them. You have to make yourself trustworthy and have to build a fan base. So how do you make them coming back each time? You create brand FOMO or the fear of missing out. Katie Leimkuehler (Social Media Strategist, Author and Speaker) writes about four strategies that will help to create social media presence that people want to miss out on. They are: 1Make your fans feel important.  2. Make your content so amazing they won’t want to miss a post. 3.  Offer exclusive benefits to your fan base. 4. Be innovative. Read more at: http://www.socialmediatoday.com/content/4-key-strategies-create-social-media-brand-fomo

You Tube has become an important part in our daily life. Over 6 billion hours of video are being watched on You Tube every month. It was found that You Tube reaches more adult viewers in the US than cable TV.  So, companies should think about You Tube as a part of their marketing plan. But, one needs to have the right content and target audience for You Tube. George Mathew (writer), in his article writes about how to find and win over your new audience.  To know about these techniques, follow: http://www.socialmediatoday.com/content/how-build-audience-youtube

Social, Mobile, Analytic, and Cloud (SMAC) based business models are trending nowadays in digital marketing. SMAC gives you a complete solution in transforming your business as a highly functional and productive entity and also helps in managing future business challenges. Every digital marketer should take into account some key points when designing their own SMAC business model. They are: 1. every business should consider their business objectives and resources. 2. Organizations should implement a more realistic initiative to drive their business marketing strategies. 3. Companies should discover their business capability in using SMAC and explore every aspect of benefits that can be derived from each. 4. Organizations should link with technology partners that can help them manage their SMAC based marketing campaigns. To know more about SMAC, please follow Jason Bowden (Chief Consultant at Digital-Warriors Internet Marketing)’s article link: : http://www.socialmediatoday.com/content/how-smac-social-mobile-analytic-cloud-your-business-model-1

Nowadays, Twitter has become an important channel to sell products and services and is very effective for Business-to-Consumer (B2C) companies. A report by eConsultancy revealed that, Twitter has a conversion rate of 2.17% while other social networks such as Facebook have 0.80% and LinkedIn has 0.74% when used by B2C businesses. According to Ray Wang (Marketing Coordinator at SmarttBut), there are three important tactics which are to be kept in mind while using Twitter. To know more about the Twitter tactics, follow: http://www.smallbusinessbc.ca/growing-a-business/how-discover-potential-customers-using-twitter

Social media is an effectual instrument for managing networking with other business owners, boosting a brand, targeting a specific demographic, and keeping in contact with existing clients. Paisley Hanson (writer and blogger on health and fitness), writes about some social media tips which will be helpful for the growth of any business. They are: Advertise on Social Media, Increase Your Market Share by building audience in social media,Using Social Media for promotions,Finding Joint Venture opportunities, Integrating Social Media with Other Marketing Channels. To know more, follow: http://www.socialmediatoday.com/content/5-social-media-tips-business-owners

Social media screening has become common among recruiters and hiring any official and also in many college admissions. It is primarily focused on job candidates and employers, but it can be applied to students, athletes, admissions offices and coaches as well. Employers are "googling" job candidates and searching social networking sites as part of their pre-employment background checks, and admissions counselors and coaches are using similar practices to make acceptance decisions about prospective students and athletes. An article in New York Times reveals that the reasons to reject - and accept - students based on their social media activity are similar to those used by employers. Read more at: http://www.socialmediatoday.com/content/social-media-screening-guidance-individuals-and-organizations-slideshare

According to some people branding is equivalent to ranking but actually you can position yourself at different times in different markets as different things. Branding is a hard-core recognition factor. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed, and more effortlessly gorgeous than any other generation that we know. Contrary to how many people think branding is not just a logo and brings with itself benefits of it. Branding your business ensures that consumers will know what you're about and so you are remembered. Secondly, people build close bonds with brand identities. Consumers want quality products that they can trust and you gain customer loyalty easily. While Internet branding offers huge opportunities for business, in order for it to be effective, one needs to attract and engage its customers and that is not easy on the Internet. Your Internet branding strategy should make your online brand noticeable and apparent. Think of the message you want to convey and the image you want to be formed and that is your brand. Read more at: http://www.socialmediatoday.com/content/understanding-branding-importance-marketing-your-business

The genuine number of likes measures the success of a brand. Most of the time users are forced to like pages for getting access to apps and games. So it is important that when someone likes a page he does that genuinely so that facebook gets a “quality connection”. Thus brands no longer would be able to force users to like their pages and thus this would be a positive change for brands and agencies as well. As users are shifting towards mobile facebook the “like gate” strategy of making users like pages forcefully won’t work anymore and now brand need to provide stronger reasons to users for liking their page. Thus a genuine relationship is created. Now it should be more important to reach out to customers that count than counting customers.

This strategy would provide grace period for adjusting and affects local marketers mostly. Brands should pamper their customers than just feeding them up with incentives. They should have a long term strategy than a tactical one. Marketers should not only cherish the number of fans but also engage more with each piece of content.

read more at: http://www.marketing-interactive.com/facebook-initiates-new-policy-for-genuine-fans/

Unless cyber bullying is resolved and removal of objectionable content is done, major social media websites and apps are going to get a check from an Australian government official. They might also be named and shamed if they do not act properly. An e-safety commissioner is to be appointed by Paul Fletcher, the parliamentary secretary to the Minister for Communications, who will be the central point of contact for children, parents and law enforcement agencies. He would also fly regularly overseas to establish informal relationships with people. He would be given the responsibility to travel when any new site is made and make them understand that they might be told to take out objectionable posts if they do not fulfil their expectation.

The sites must have complaining schemes for objectionable content and terms of use defining cyber bullying. Education should be given against cyber bullying. Several sites have objected to the appointment of an e-commissioner because that might threaten free speech and claimed that industry oversight might serve the purpose better. Read more at: http://www.smh.com.au/digital-life/digital-life-news/were-watching-you-social-media-sites-face-being-named-

In early April, a new law in France banned the organizations from sending mails to their employees after 6 p.m. according to The Economist, it was not a law at all but a labor agreement aimed at improving health among a specific group of professionals. This workload at bed is not being busy but ineffective also. Facebook and Twitter report that their sites are most active during office hours. And research shows that these digital derailments are costly: it’s not only the minutes lost responding to a tweet but also the time and energy required to “reenter” the original task. This is not multitasking but multiswitching which gives extra pressure on us. The great tech historian Melvin Kranzberg said, “technology is neither good nor bad, nor is it neutral.” Instead of falling prey to ambient work or play we should decide our different levels of tech engagements at alternate times and maximize productivity, efficiency and success. Read more at: http://blogs.hbr.org/2014/08/if-youre-always-working-youre-never-working-well/