Getting jobs these days are tuff. But, social media is helping people to get jobs. Here are some steps that you can follow to get a job -:

1. Set up strong profiles -: Create strong profiles on all social networking sites using short bio to show interest and skills for good online presences.

2. Start Networking -: Use social media to grow communication and professional network.

3. Get Recommended on LinkedIn -: Recommendations with positive references attract recruiters and manager.

4. Let Others Know You Are Looking -: Let your friends and relevant contacts know about what type of job you’re looking at.

5. Actively Seek Out Openings with Hashtags -: Use hashtags ‘#’ to search for relevant jobs.

6. Research Employers and Hiring Managers before Applying -: Social media profiles can be used as a research tool before applying for a job.

To know more, please read the article by Maria Onzain ( Writer at Tech.co) -: https://tech.co/steps-social-media-find-job-2016-02

Social media is becoming the key factor in globalization. To sustain in this environment, corporates should follow the 4 C's of social media which are as follows-:

1. CONTENT: It demands fresh and original thoughts which create uniqueness and attracts people to like and share.

2. CONTEXT-:  Context is the direction to your content which explain where and how to carry your idea in social media

3. CONSISTENCY -: Consistency is key to everything in social media. It’s essential to be consistent.

4. CONNECTION -: Social media is all about building connections which if not done properly rise to fame won’t last long.

To know more, please read the article by Calvin Wayman (Founder of ThePeriscopePro.com and contributor at The Huffington Post) -:  http://www.huffingtonpost.com/entry/the-four-cs-of-social-med_b_9283708.html?section=india

Fashion week was initiated for designer to preview next season's clothes to editors and influencers but now it is being superseded by social media. With apps and Livestream shows, fashion industry has switched to digital platforms and collections are now more public. Showcasing fashion shows live on Instagram and Snapchat promotes the see-now-buy-now approach. To know more, please read the article by David Yi (Writer at Mashable India) -: http://mashable.com/2016/02/20/social-media-killing-fashion-week/#H1GhDT65qZq1

Optimization of CRM is highly correlated to the social media presence of a company. Customers frequently generate queries via social media. So there are some steps that can be followed to create a position in the customer's mind by establishing good connections between social media and CRM.

1. Right platform should be chosen.

2. Must have a dedicated human resource to handle the social media activity and patch them up with marketing team who handles CRM.

3. Instead of putting one liner FAQs, try to personally resolve critical issues in time.

4. If you have a different presence in multiple social media, then deploy time understanding the importance

5. Start listening your customers’ point of view about you and react proactively.

6. When you are segmenting your customer, you should be prepared for queries. Centralize them and solve them in real time

7. Reward your customer by discount offers, free e-books and promo offers.

To read, follow: https://www.cmscritic.com/10-steps-to-social-crm-success/

Social media has shifted the traditional election campaigns completely. By spreading the message through social media, marketing firms are mobilizing campaigns by engaging more people, get them tweeting and sharing and money for clients by online donations instead of depending on other sources. To know more, please read the following article by Michael D. Pitman (Staff Writer at Dayton Daily News)-:  http://www.daytondailynews.com/news/news/social-media-affecting-campaign-strategies-expert-/nqRwD/

For every start-up, customer engagement and promoting their brand is a big challenge. So if your business is in the start-up stage, integration of social media in your CRM will give you enormous opportunities to grow your business.

Social media in CRM aka Social CRM on cloud gives an extra edge to your business as engaging with your target audience will be limitless and creating brand communities which helps in monitoring and analysing customer’s demands will be very easy.

Here are the 5 benefits of having social CRM in your start-up -:

1.      Discover opportunities to engage with customers

2.      Monitor your notifications

3.      Real time updates in your customer contact records

4.      Integrate your marketing software and your contact records

5.      Share customer messages

To read visit on -: http://www.intellika.in/blogs/post/5-benefits-of-social-crm-for-startups

A research was done in 2015 where purchase decisions of 20,000 European citizens, across 30 product areas and more than 100 brands in the year 2013 and 201 were examined. They were asked how social media influenced their purchasing decisions.  It was observed that social media recommendations induced an average of 26% of sales. It was found that consumers made 10% more purchases on 2014 in comparison to 2013. Moreover, the choice of product also played a vital role. For example, 40 to 50% of consumers look for social recommendations for categories like travel, investment services, etc., whereas only 15% recommendations were looking for low end utility services. So we can see that Social media does play a vital role in brand awareness and hence end up converting to the sales. Read the full article here: http://www.mckinsey.com/insights/marketing_sales/getting_a_sharper_picture_of_social_medias_influence

Organizations who are not using the information contained in its CRM to inform its SEO marketing strategy, could be missing out on some valuable data i.e. data that could exponentially increase sales revenue. To know more about, the CRM strategies that will help your SEO results, follow: http://it.toolbox.com/blogs/insidecrm/3-crm-tips-to-skyrocket-your-seo-results-70660

Social media has a tremendous impact on our culture, in business, on the world-at-large. Jenny Q. Ta (a valued contributor to Business 2 Community), writes in this article about the effect of social media on politics, business, socialization as well as some of the negative effects such as cyber bullying and privacy. Read more at: http://www.business2community.com/social-media/impact-social-media-truly-society-0974685#RadkmrEWBZQKDQ8g.97

Videos give potential customers insight about an organization and is an excellent way to grow your business. Video is an ideal medium for any company, but, you need to follow the right search engine optimization tips when planning your video campaign. To know more about, video SEO tips, follow- http://www.business2community.com/video-marketing/13-critical-video-seo-tips-01387703#uJq223u8u2kuVJzB.97

SEO is important for any business. Lucas Miller (the Founder of Echelon Copy), writes in his article about one remain relevant heading into 2016 as a master of SEO. According to him, as far as link dominance is concerned, the following are going to be extremely important - Editorial Prowess, Domain Authority, The Quality of Surrounding Links, and User Engagement. To know more, follow: http://www.business2community.com/seo/4-factors-heavily-affect-links-value-01388070#PrTqEZVezMQYtmeF.97

Nowadays, reputation management is considered as an industry. But, first we should know what is reputation management. According to Wikipedia, “Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.” Read more at: http://www.business2community.com/online-marketing/online-reputation-management-the-basics-01362720

Search engine optimization or SEO is important for any business. But, you must know what is SEO and how do search engines decide what is relevant. SEO is what you do to make it easy for search engines to understand what your site is about, and serve the relevant page to the person who’s searching. Search engines decide what is relevant by content, performance, user experience, and  authority. To know more details about SEO, follow:http://www.business2community.com/seo/seo-for-beginners-01337761

2015 is the year of e-commerce. The landscape of e-commerce is always changing. In e-commerce industry, we are seeing not only new technologies but also the improvement of existing technologies. We will also see that e-commerce will play a huge role in customer experience in future. Read more about the future of e-commerce at:  http://www.business2community.com/infographics/future-ecommerce-infographic-01340604

Nowadays, companies are using different social media channels to post job openings, interact with clients and employees and make major product announcements. Human resource managers are using social media to announce job postings and it is making the recruiting process easier. HR executives can monitor the activities of their employees and communicate with them more effectively through the help of social media channels. To know more on how social media impacts the human resource industry, follow: http://www.business2community.com/human-resources/social-medias-impact-on-the-human-resources-industry-01338454

In a recent research it was found that small businesses with less than 20 people account for 89.8% of all businesses in the USA. Many of these small businesses could not even afford big SEO agency prices. So, how can small businesses get to the top of search engines, manage their social media and grow their own online presence? The answer is they can use free and paid DIY SEO analysis and management tools. Scott Taft (SEO manager at Seer Interactive) writes in his article about these SEO tools. TO know more, follow: : http://www.business2community.com/seo/10-top-seo-analysis-tools-small-businesses-01333092

In a recent research by Gartner, it was found that failure to respond to customer complaints via social media channels can lead to a 15% increase in client loss. Customers get agitated if your brand fails to respond to social media complaints and that includes ignored emails or phone calls from customers. Social listening capabilities in your customer relationship management software (CRM) can provide your organization with the ability to tap into these conversations and comments immediately. You can understand sentiment and other measures of how you stack up to your competitors with the help of social listening. So, social listening matters to any organization even more now. Read more at:  http://it.toolbox.com/blogs/insidecrm/3-reasons-your-crm-needs-social-listening-capabilities-69840

According to a research, it was found that email marketing and social media marketing are the two mediums which is most likely to see an increase in investment in 2015. Most businesses don’t integrate these two mediums. It was also found that by integrating email and social strategies together, organizations can improve their brand’s reach while adding leads to the sales pipeline. Read more at: http://www.socialmediatoday.com/marketing/irfan-ahmad/2015-09-10/why-email-marketing-and-social-media-marketing-work-better-together

Without effective social media strategy, a company may suffer from low social media engagement, low email conversation rates, and little to no ROI. A business must create a good working team for this. Beth Romelus (contributor to Business 2 Community), writes in his article about some content strategy that can be easily practiced. Read more at: http://www.business2community.com/content-marketing/5-steps-to-building-an-awesome-content-strategy-01322070

Communicating and reaching to customers is important to any business and that part is played by establishing connection through social media platforms. It is important to have a sound social media strategy for improving business. Jessica Oaks (Editor, Freshly Techy), writes in her article about some tips for stepping up your social media strategy to improve overall business. Read more at: http://www.socialmediatoday.com/marketing/jessoaks11/2015-09-04/5-tips-strong-social-media-strategy