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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

As a Six Sigma exponent who is an IT engineer with a MBA in services and certifications in risk management (FRM,GARP), project management (PMP,PMI-USA) and process improvement (Master Black Belt and Black Belt certifications from ASQ-USA) , I can leverage my cross functional expertise and exposure to multiple domains to provide innovative solutions to my clients.

Currently I work as a Director at SigmaWay LLC , a boutique solutions provider in the Process Consulting, Analytics ,Market Intelligence, Training and niche IT Services with offices in US and India.

Practice fusion releases free healthcare analytics tool

Insight, a free healthcare analytics software tool launched by Practice Fusion uses real time data from healthcare industry to show patterns against various diagnoses and prescriptions against diseases across seasonality, age, gender and other parameters.

Membership can be taken where more details such as patient and doctor details etc. are available. This software can also be useful for pharmaceutical companies to change their strategies. To know more kindly visit:

 

http://www.informationweek.com/healthcare/analytics/practice-fusion-releases-free-healthcare-analytics-tool/d/d-id/1268917

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Healthcare data goes from big to great

With the advent of healthcare industry, the flow of data has increased by leaps and bounds. Now with the presence of analytics, huge number of unstructured data can be easily analysed to find out patterns and behaviours which in turn helps the companies associated with healthcare to take more sound and logical decisions.

To know more kindly visit:-

 

http://www.healthcareitnews.com/news/healthcare-data-goes-big-great

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Want happy customers? Bet your 'bottom dollar'

If customer psychology is to be followed then it is seen that a customer is more satisfied and happy when he has purchasing power. The feeling that the customer has enough money left gives him/her a sense of assurance and satisfaction than when he/she is spending the last dollar, no matter what is the quality of the product. Hence it is better to target customers at the month beginning than at the end of the month.

To know more kindly visit:-

 

http://www.businessnewsdaily.com/6460-customers-love-purchases.html

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The secret to going viral: social media tips

Going viral is the new trend on social media nowadays. Companies no matter big or small wants to be part of discussion whether it relates to their product or not. To be popular, one must have interesting and creative contents to intrigue others to share them. Creating a community and perfect timing can prove crucial to be successful on the web. One must also learn to take risks and do unconventional things to be viral in the social media.

To know more kindly visit:-

http://www.businessnewsdaily.com/6471-going-viral-social-media-tips.html

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Hispanics: the future of health care in America

America according to a recent survey, the healthcare industry in America, have a large untapped market. The Hispanics (an inhabitant of one of the countries of Spanish America), besides being cost conscious are also reluctant in going to doctors but depend more on pharmacists. Thus a potential market lies in the Hispanics. But the Mexicans, Puerto Ricans etc. who fall under various categories of Hispanics must be approached differently as their behaviours and mentality are different.

To know more, kindly visit:-

http://www.nbcnews.com/storyline/obamacare-deadline/future-health-care-america-think-hispanic-n111461

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Inbound marketing, now with added PR

Inbound marketing is not effective unless one can recognise the target customers. With PR activities it becomes easier to understand the market and accordingly plan the marketing strategies. PR combined with inbound marketing not only saves cost but also makes campaign more meaningful. Content marketing along with PR helps to push products to the potential customers and also initiates other customers as well.

To know more kindly visit:-

http://socialmediatoday.com/valentine-smith/2434076/inbound-marketingnow-added-pr

 

 

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The most common market-research mistake

The most dangerous and common mistake that can be made in a market research is being biased. Most of us are bound by some preconceived notions about certain subjects and we react accordingly without completely clarifying or interpreting clearly. Such cases can lead to wrong research results even though the data might be correct. Hence, we need to stay free from conformation bias while doing market research.

To know more kindly visit:-

 

http://www.forbes.com/sites/rogerdooley/2013/08/21/market-research-mistake/

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Technical side of bull market

While taking decisions on buying and selling in the bull market, very few follow the various technical indicators that are available with any charting software. These are some vital signals which people choose to ignore while making decisions on the market. But, if statistics are to be believed they are helpful in making profitable decisions. To know more kindly visit:-

 

http://www.forbes.com/sites/greatspeculations/2014/05/05/taking-the-technical-vital-signs-of-an-aging-bull-market/

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How to use interesting research to help marketing your business

There are large number of interesting research reports and results available from which we can understand the pulse of the market and accordingly make changes or take decisions to improve our businesses. Research can prove fruitful and effective if they can be utilised properly for the benefit of the business.

To know more kindly visit:-

 

http://www.forbes.com/sites/kernlewis/2014/02/11/how-to-use-interesting-research-to-help-marketing-your-business/

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Outbound vs. Inbound marketing

The advertisement marketing genre is slowly showing a shift towards inbound marketing from outbound marketing. Mass marketing is changing towards concentrated and potential marketing processes. The reason for this paradigm shift is the effectiveness and impact of these marketing strategies on potential customers.

 

Read more at: http://socialmediatoday.com/andy-donovan/2424266/ad-realities-outbound-vs-inbound-marketing

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Decoded: Twitter's interest to buy Soundcloud

The main reason behind Twitter’s decision to buy Soundcloud is their slow growth rate. It will help them to increase their customer base and also help them to diversify into a different platform. To know more details on how Soundcloud will help Twitter, please visit:-

 

http://socialmediatoday.com/prasant-naidu/2444336/why-twitter-interest-buying-soundcloud

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How to spot good social media marketing research

To do any kind of marketing analysis or to decide which social media to use, good marketing research is required. It helps in taking correct marketing decisions. This article tells us more about the tools and methodology we should use to do social media market research. Read more at:

http://socialmediatoday.com/chrissyme/2444106/how-spot-good-social-media-marketing-research

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Three key elements in building brand through social media

Building a brand with the help of social media is an absolute necessity in the present scenario. But to do so one must have to build trust about the brand first. Expertise is also required to build your brand, because otherwise it will not succeed. Most importantly to build and maintain brand value in social media one must constantly update itself with the latest trends.

To know more please visit:-

 

http://socialmediatoday.com/adhutchinson/2442911/three-key-elements-build-your-brand-through-social-media

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Analytics Vs Intuition

In an article written by Jeff Bertolucci, technology journalist, he very articulately takes us through various aspects of big data and human intuition. With the evolution of analytics, companies are looking to invest heavily in the field of analytics. Human intuition has long been a source for old timers to take big decisions. In this blog he tries to explain why both cant outdo each other but can surely see great success if both of them can stick with each other.

For more information please visit:-

http://www.informationweek.com/big-data/big-data-analytics/big-data-debate-do-analytics-trump-intuition/d/d-id/1269193
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Time to groom in-house talents

In an article written by  Daniel Jebaraj,V.P Syncfusion, he tries to tell us the importance of grooming in-house talents rather than looking for a new one outside every time when there is a need.Business challenges faced by a organization can be best handled by people who are associated with or in it.In-house business analysts if properly trained can do the same type of work for a organization that sometimes big data scientists do.Building an in-house team saves both money and time.

For more information please visit:-

http://www.informationweek.com/big-data/big-data-analytics/data-scientists-stop-searching-start-grooming/a/d-id/1269237?
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High perks for big data experts in bank

In an article written by Peggy Bresnick Kendler,contributing writer for informationweek.com, we come to know with global demand for high end data analytics experts on the rise, banks and financial institutions are doling out bigger and fatter pay packages for them.A recent survey shows how both the salary and recruitment prospects are improving for banking and securities IT professionals .

For more information please visit:-

http://www.informationweek.com/strategic-cio/executive-insights-and-innovation/banks-fight-big-data-talent-gap/d/d-id/1269126?
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Analytics and dairy development

In a country like India where dairy products are used daily by people of all caste, creed and religion. It’s only but natural that government agencies would ensure that all the parameters of this industry falls within the strict parameters of government rules and regulation. Analytics is helping this industry to bloom and conform to the policies laid down by the government

For more information please visit:-

http://www.nddb.coop/english/Services/CALF/Pages/Centre-for-Analysis-Learning-in-Livestock-Food.aspx
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Analytics and enterprise performance management

In today’s highly competitive atmosphere companies have to constantly collect, evaluate and analyze data so as to deliver high value to their consumers. In this context big data analytics is helping EPM to collect and analyze much more unstructured data than it was doing before.EPM deals with the processes which help in managing and evaluating corporate performance so as to monitor strategic and operations performance goals

For more information please visit:-

http://www.informationweek.in/informationweek/perspective/287755/impact-analytics-enterprise-performance-management
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Analytics Re-invented

People analytics is being used by Google to completely redefine different aspects of HR industry .In a recent article by DR. John Sullivan, well known author, academician and HR thought leader, we come across different practices by Hr functionaries at Google which are redefining the industry as a whole.

For more information please visit:-

http://www.tlnt.com/2013/02/26/how-google-is-using-people-analytics-to-completely-reinvent-hr/
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DFSS: A boon for financial services firms

In an article by Randy Woods, writer and editor, in iSixSigma magazine we come to know how DFSS is changing the game for financial services firm a midst tough competition.Applying DFSS in financial services firm is helping the companies to maximize their stakeholders wealth.

For more information please visit:-

http://www.isixsigma.com/industries/financial-services/dfss-drives-results-financial-services-firms/

 

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