Companies are mostly using Big Data solutions for log management. Sam Heywood (director of the Cloudera Security Centre of Excellence of Cloudera) said that "log data, intrusion alerts and other types of security-related information is a perfect fit for Big Data systems". Unlike the traditional approaches to collect the information, Big Data offers a platform which is scalable in order to collect the data and hence also cost-effective. It also provides the tools for long-term analysis which remains unaffected by the rules-based approaches. The necessary steps taken by the companies’ leads to an increase in security because they want to make sure that they are operating Big Data system in a safe and secure environment.

Read more at:http://www.cio.com/article/2935940/data-analytics/log-management-is-leading-use-case-for-big-data.html

Marketing automation a newly developed idea in marketing industry, deals with concepts of data tracking for lead, automate personal marketing activities and generate detailed reports for marketing activities. It embraces three major approaches namely lead tracking, automated execution and closed-loop reporting. At initial stages, foremost entity to consider in marketing automation is to show its value to the people dealing with checks in your company. With its involvement, few beneficiary impacts that it had generated includes, more lead output with same budget, empowered marketers to build and promote cross-channel online campaigns for user satisfaction, helped in financial justification of tracking and reports on ROI leading to no further complications in qualification or handling them onto sales, thus a smoother approach to marketing solutions.

To know more about marketing automation, please follow the link:http://www.business2community.com/marketing-automation/what-is-marketing-automation-01247668

Currently consumers are distracted by visual storytelling which enables the marketers to cut through the clutter thereby engaging customers over a wide range of digital channels. Data visualization tools acts as a way for the marketing leaders to generate optimal results from their organization's visual storytelling. It helps the marketers to determine the types of media that generated the highest engagement levels with different customers. It further enables to spot key consumer trends by segments and to project the best media type which would generate desired results. The use of visual storytelling combined with visualization of data will continue to gain much more importance because it makes the visual story more realistic with more prospective customers.

Read more at: http://www.tibco.com/blog/2015/06/08/2015-the-year-of-visual-storytelling/

Content marketing involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, whitepapers, e-books, photos etc. It is hard, time consuming and expensive. Angela Hausman (marketing professor at Howard University) in her article in business2community.com, discussed about the steps to create a successful content marketing plan. They are:

• Start with goals.
• Audit existing content and determine where the holes are.
• Develop your business.
• Target customers.
• The Sales funnel.
• Understand your purpose.
• Develop an editorial calendar.
• Develop content.
• Promote your content.
• Measure.
• Optimize.
• Rinse, repeat.

To know more about the steps required for creating a successful content marketing plan, please follow the link: http://www.business2community.com/content-marketing/12-steps-how-to-build-a-successful-content-marketing-plan-01 

Nowadays the basic motive is substantial growth of the app thereby providing value to the end user. This can be equally simple or difficult depending on the analytics and marketing platform one chooses.  However it might often seem that a system of point solutions offers the best of each system, although it limits our capability to: 

*  Create a new user acquisition strategy.

*  Collect the most accurate data about the users.

*   Use of analytics to drive marketing.

*  Track the success of app messaging.

*  Tackle issues such as user abandonment and churn ratios.

The basic things which can be done with Integrated App Analytics and Marketing are:

1. Sophisticated user attribution.

2. Personalized app marketing.

3. Remarketing to users outside of the app.

4. Omni-channel app marketing.

5.  Predicting churns.

Read more at: http://www.business2community.com/mobile-apps/5-things-you-can-only-do-with-integrated-app-analytics-marketing-01244986                                                                                                                     

The only possible way to ensure public safety and act against the financial ruin or loss of the company's reputation is to know how and when to respond. The timing of a crisis cannot be predicted with certainty but crisis management plays a crucial role to ensure that the company stands in the wake of an unexpected and unfortunate mishap.

Steps to be followed for management of crisis are :

• Messaging is a fickle art - A humble dosage of humanity and being transparent is the best policy. It is important to provide the information about the issue to the public in a polite manner.
• Restoring and rebuilding your reputation through media - Working with the media is the best way for restoring people's trust.

For further details on crisis management, please follow the link :

http://www.business2community.com/crisis-management/need-crisis-management-01239230 

Inspite of the fact that Big Data analytics is found everywhere, the willingness of the firms to invest and to act on analytics insight is extremely slow. This is decision latency, where the companies have all the required data and knowledge but lacks the speed to make decisions on major issues. In today's world, data becomes less relevant with each passing minute. Traditional analytics tools face challenges in handling this data because they are designed to store and process the data but not to analyze this data from moment to moment. Three capabilities crucial for event processing systems to deliver ROI, are as follows :

1. High availability
2. User empowerment
3.  Empowerment of developers in order to built better distributed system with custom UIs (User Interface).

Read more at http://www.tibco.com/blog/2015/06/09/decision-latency-solving-the-big-data-analytics-oversight/

In modern world, there has been an increase in communication channels and hence this customer-centric era presents both challenges and opportunities for businesses. Companies must have the skill to connect to the data sources relating to customer experience. Hence, nowadays the big data challenge has gained more importance. In case of customer experience management, the data needs to be combined with unstructured customer feedback data and this is important in order to have a complete picture of customer experience. Data governance plays a crucial role here. One big challenge of customer data is that they don't know which data is more relevant in the first place. Data governance creates the base for the common understanding of the customer across the business.

To read more about customer data governance, please follow the link :

http://www.computerweekly.com/blogs/Data-Matters/2015/05/the-growing-importance-of-data-governance.html

Everybody wants their workplace to be a place where they can enjoy themselves and not a place which is boring, where nobody enjoys their work and where everyone pays attention only to their respective work. As a result of conflicts between business owners which is difficult to resolve, many workers find themselves working in such environments. However according to many business owners the best way to encourage productivity is to avoid fun at work. There are few strategies which an organization can use not only to raise productivity but also to inject a light atmosphere in the office environment.

• Organic Challenges
• Encourage Breaks
• Socialize Offsite
• Celebrate Achievements
• Focus on productivity, not schedule.

For further reading on this topic, please follow the link :

http://www.entrepreneur.com/article/246981

Human intelligence is found in every organization. It is difficult to derive meaningful information from unstructured data and hence it's a big mistake not to use it in decision making.  Content Intelligence is the combination of technology and information science which allows machines to model, interpret, analyze and visualize human intelligence within an organization. It is used to generate new revenue streams, gain operational efficiencies, increase customer satisfaction, rise in productivity and avoiding costly networks. The rising pressure on enterprises increases costs and riskiness when content intelligence isn't available. It makes unstructured information self-describing and hence allows content-based information to be described in a similar way as structured data.For further details on content intelligence, please follow the link :  http://www.dataversity.net/what-is-content-intelligence/

In modern times, business leaders learned from the industry influencers the skill of how the organizations are hiring a modern HR to transform their enterprises.

The ideas below discuss how today's managers are including emerging technologies to employ the best talent, thereby keeping their workforce active and efficient

1. HR still faces the same challenges as before: recruitment of best talent, onboard recruitment and development of employees. However modern technologies solve these age-old HR challenges.

2. The next best thing is how modern HR adds value.                                                                                                                                               

 3. HR should view the data through the lens of a scientist.

4. Better segmentation of the population and understanding the behavior of each group.        

5. Empowering people to come up with ideas  that work for them as leaders in their lives.

Read more at :   https://blogs.oracle.com/OracleHCM/entry/five_ideas_human_capital_management                                                                                                                                                                                                                                                                                                                                                                                                            

 A key role for HR administrators is talent management. When counselors have the HR support, it enables them to work effectively with clients and find the support they need themselves. Often challenges like staffing, talent management and employee relation are encountered by organizations. HR decision relates to employee welfare and engagement. Now-a-days, organizations include payroll costs, benefits administration, HR administration, talent management and time and preference. Although at midsize companies, many HR leaders cannot identify these areas and when midsize companies start to identify them, it will enable their workforce to achieve broader company goals.  Read more at:                                                 http://blog.adp.com/2015/05/07/the-real-human-impact-of-human-capital-management/

Nowadays with the wide use of "SMART" objects , the task of the marketing departments is to communicate this information to the consumers so that they not only understand but adopt. The success of marketing and incorporation of the Internet Of Things depends on how the information is disseminated which helps the consumers understand the ins and outs of the technology and its use.  A sudden change is more preferred than a gradual change, especially where technology is concerned. Social Media incorporates some of these technologies like smart vending machines, video media advertising, etc. that paves the way for the future.  In addition to social media messaging, the following methods are used to educate consumers  :  webliners, videos, online presentations, white papers. Read more at   http://www.socialmediatoday.com/technology-data/elizabethvictor/2015-05-28/internet-things-and-implications-social-and-branding