Outsourcing CRM: Pros And Cons

According to a report from Gartner, it was found that 40% of CRM applications are hosted in the cloud and nowadays businesses outsource their customer relationship management (CRM) software to another company. But, question arises that do businesses outsource CRM operations like customer care or sales programs? The answer is no because it is always better to manage CRM operations internally than outsourcing to another company. But, if you don’t have that option, you have to weigh the pros and cons of outsourcing. Petra Jorgenson (Studio B Analyst), writes in her article link about the pros and cons of outsourcing customer relationships to a third party. Read more at: http://it.toolbox.com/blogs/insidecrm/outsourcing-crm-do-the-risks-outweigh-the-benefits-65986