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3 ideal retail strategies

Columnist Mike Sands reveals three retail strategies which may help the retailers:-

1. Use first party data to get better customer insights. These data helps the retailers know their customers well and plan their strategies accordingly.

2. Provide omnichannel shopping experience. This makes the shoppers life easier when they shop in a very busy time schedule.

3. Digital advertising plays a key role in promoting sales. But it should be kept in mind that the ads should be designed based on the known facts of the customer. This will help to attract customers in a short span of time.

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Wednesday, 12 August 2020
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