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3 V’s of Big Data

Need a big data solution for your project? The 3 V's of big data will bail you out. In an article by Paul Holland (Consultant), he talks about the 3 V dimensions of big data initially discussed in 2001 by META group (now Gartner) analyst Laney Douglas in a research report. Fourteen years hence, big data challenges and opportunities have acquired 8 V dimensions. The author exclusively focuses on the 3 V's:

  • Volume
  • Velocity
  • Variety 

Volume talks about zettabytes of data generated every second. For example, if we look at airplanes they generate 2.5 billion terabytes of data every year. Velocity is about the speed with which data moves around. Unlike earlier times, data is created in real time or near real time. Variety is basically the different types of data. Gone are the days when data used to fit neatly in tables. Today 80% of world data is unstructured (text, images, videos, voice etc.). Read more at:

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