CRM is important for any business. The main options companies actually have when it comes to CRM: standalone static software and integrated cloud-based CRM. Earlier, companies chose dedicated CRM software to capture client information, such as telephone numbers, addresses, and other contact information. But, that didn't help companies connect with customers in a significant way. Integrated cloud-based CRM can be accessed from any mobile device. The advantage is that it covers a wider range of information such as customers past orders, past communications, and shipping information and this information can be captured and fully integrated with calendars, email, and other systems. So, customer information is a powerful tool for businesses, and trying to connect it without a proper system is like beating the bush. Read more at: http://it.toolbox.com/blogs/insidecrm/making-integrated-accessible-crm-work-in-business-70220