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Analytics Help CMOs To Innovate

Employment of analytics professionals into the marketing world goes far behind the usage of visualization techniques and data processing. Marketing enterprises are keen on hiring data and analytics professionals. It's a well-recognized fact that analytics not only help companies to take profitable decisions but also provides them with opportunities to build strong relationship with customers, increase sales volume etc.  Daniel Kehrar (VP Marketing, MarketShare) in his article on Forbes listed out the five ways in which brand marketers can innovate with analytics and they are as follows:

1. Use insights to enrich what you offer.

2. Perfect your programme.

3. Eliminate digital and channel silos.

4. Be predictive.

5. Merge brand measures with direct response.

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