SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Location Analytics - Analytics To The Next Level

 Ever heard of Location Analytics?

Well, that is what the next level of analytics is. 

Willing to learn the consumer behaviour deeply, the companies are investing in technologies that can track the locations of their customers, and also gain insight into what they are buying and where they are buying. Location Analytics can help the companies to fine tune their inventories, effective pricing of their products and much more. They combine all the data - ranging from customers' purchasing information to Geographical Information System data in order to study patterns and gain understanding of how, where and why customers buy. 


Go over to to have an in depth knowledge of Location Analytics and to to know how the world's largest coffee shop Starbucks is implementing Location Analytics.

Location (Map)

Rate this blog entry:
Traffic Jams? Analytics to the rescue!
Marketing 3.0- values driven marketing

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Monday, 03 August 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us