SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Artificial Intelligence: A Marketing tool

Artificial intelligence (AI) has been a revolution in the field of technology. Big companies are leading the AI revolution and that's given them an edge over most consumer goods companies and retailers. AI marketing tools are both easier and less expensive to acquire, with software-as-a-service. AI tool was successfully used by Albert to increase the sale of Harley Davidson.AI evaluated what was working across digital channels to create more opportunities and allocated resources judiciously eliminating guesswork, gathering and analyzing enormous volumes of data, and optimally leveraging the resulting insights.AI can process millions of interactions a minute, manage thousands of keywords, and run tests in silica on thousands of messages and creative variations to predict optimal outcomes.. By acting instantaneously and autonomously it can modify its buying strategy based on performance parameters. The best way to discover AI's potential is to run some small, quick, reversible experiments, within a single geographic territory, or channel. Read more at


Rate this blog entry:
Security to GST Ecosystem
How to leverage Intent Data

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Thursday, 13 August 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us