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Big Data Analytics Adoption

Big data is an emerging phenomenon. Nowadays, many organizations have adopted information technology (IT) and information systems (IS) in business to handle huge amounts of data and gain better insights into their business. Many scholars believe that Business Intelligence (BI), solutions with analytics capabilities, offer benefits to companies to achieve competitive advantage towards their competitors. But this journey of increasing adoption of analytics requires much more thinking with an organization.

1. Promotion of decision making based on business outcomes: 

Investment should focus on implementation of analytics rather than infrastructure. Great companies link analytics to results to ensure gains.

2. Data –led decision making: 

Adoption of analytics should be encouraged and intuitive decision making should be discouraged.

3. Technology and business move together: 

Capabilities are built by amalgamating data, technology and business talent.

Therefore, decision makers should realize the importance of big data analytics in improving their business. Changes should be created in organizations for successful adoption of business analytics.

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