The term big data refers to large amount of customer information gathered from social media, which helps companies to improve sales and services by analyzing those data. But unfortunately small businesses have limitations while analyzing big data. Also the huge volume of data may be confusing for small organization and some time they don't know where to begin. Social platform gathers information which can be important for organisations. Hence tools provided by Twitter, Facebook, LinkedIn, are a good start as they offer low start-up investment as per Evan Greenberg, CEO of marketing and communications firm Allscope Media. To read more about how big data can help businesses to think outside the box, follow Nicole Fallon's article in this link: http://www.businessnewsdaily.com/6190-smb-big-data-tips.html